Predicting the impossible
Travel plans rarely follow a straight path. Between the global landscape, seasonal trends, personal preferences, and booking timing, plans can change right up until the last minute. The challenge lies in identifying the signs that a trip is in the works before it becomes a booking. That’s where Splio’s predictive AI comes in.
Travel: A Grand Vision
Detect purchase intent before checkout
The challenge is no longer just about sending the right message at the right time, but about identifying intent even before it turns into a booking.
+ 170 destinations
90 countries served
55 million passengers per year
A customer relationship to continuously orchestrate
When reachability becomes a matter of relevance
Email, push notifications, instant messaging—to effectively engage each traveler, we need to shift from a one-size-fits-all approach to a more context-driven relationship. A relationship triggered by the right signal at the right time and guided by genuine intent.
17 million active email contacts
6 million users receiving push notifications
+ 100,000 WhatsApp subscribers
70% of tickets are purchased online.
1 in 2 tickets is purchased directly through proprietary platforms. 1 in 2 bookings is now made on a whim, without any promotion. Bookings are being made closer and closer to departure > shorter marketing window
From targeting to predicting purchase intent
Turning customer signals into marketing decisions
Prediction helps detect travel desires before they are clearly expressed. It enables CRM teams to orchestrate more relevant activations, at the right moment in the journey, based on the level of intent detected.
100% of destinations covered by predictive AI (by 2025).
Over 900 predictive audiences generated.
Double the conversions on campaigns based on these audiences.
76% increase in revenue generated per 1,000 emails sent
Predicting customer value after purchase
The customer journey doesn't stop at the booking
Once a ticket has been purchased, new intentions emerge around comfort, flexibility or additional services. Prediction helps detect these needs to propose the right ancillary service at the moment it is most likely to be useful.
15% of Air France's revenue comes from the sale of add-on options
12% increase in revenue from options
To learn more about Splio Predictive AI
Splio's predictive AI platform turns customer signals into actionable audiences, helping CRM teams anticipate intent, prioritize opportunities and maximise the impact of their campaigns. Request a demo of Splio Predictive AI.
Frequently Asked Questions
Tinyclues AI is Splio's predictive AI. It enables CRM teams to anticipate travel intent before it materializes and make the right decisions by activating the right message, on the right channel, at the moment the customer is most likely to act.
Browsing behavior, destination searches, travel history, seasonality and loyalty status can all reveal intent in the making. These signals help identify not only who might travel, but also to which destination and when to intervene.
It requires going beyond segments based solely on past behavior to incorporate models capable of detecting weak signals. The goal is to predict a probability of interest rather than targeting only already-known profiles.
The Splio Predictive AI platform makes it possible to build predictive audiences and focus activations on the customers most likely to be interested in an offer, a destination or a service. Campaigns become more relevant, less dependent on volume sent, and more conversion-oriented.
To detect intent and react at the right moment, CRM teams must rely on a decisional AI such as Tinyclues AI, capable of analyzing customer signals, turning them into predictive audiences, and activating them quickly within campaigns.