Customer Data Platform.

Unify your data to exploit its full potential

[Data + Activation] Marketing

Splio CDP is a SaaS platform that enables marketers to reconcile, unify and synchronise customer data from all touch points.

Connected to your entire ecosystem, Splio CDP enables you to optimize the activation and analysis of clean, unified and reliable data, for optimized performance and marketing ROI.

Make your customer data your growth engine

  • A single master database for your entire IT system
  • Enriched customer knowledge and advanced segments
  • An accessible UI designed for marketing profiles
  • Real-time synchronised customer data
  • A unified 360° view of the customer
  • Integrated marketing activation Marketing Automation + New Loyalty

Turn your data into actionable data

Import and Clean

Match and Merge

Score and Segment

Sync and Activate

Reconcile your data and create a 360° view of your customers

Import and Clean

Splio CDP centralizes all your ecosystem data and standardises them through normalisation rules.

Match and Merge

Splio CDP deduplicates your data and creates a Master ID per contact that will be used throughout the information system.

Activate reliable and enriched data in all your tools

Score and Segment

Enrich your data and refine your segmentations with calculated fields and scores.

Sync and Activate

Synchronise your data in real time with your activation and reporting tools (marketing automation, BI and other third-party applications).

Switch to data-driven marketing

More agile marketing teams

to cross-reference data, more productive and autonomous on data.

A boosted conversion rate

through advanced segmentations, elaborate scenarios and personalised communications.

Optimized activation and reporting

based on real-time, unified and reliable data to make the right decisions.

Boosted turnover and margin from customer marketing

through rich data exploitation, cost and resource optimisation

Use cases with Splio CDP





We needed a platform that could support us at every stage of our development. Splio puts customer knowledge at the heart of our growth and strategy, and offers us a structure that moves at our pace alongside an expert team that understands our model and our needs.

Caroline Pichereau

CRM Manager | ICICLE

Download the ICICLE Business Case

Get started with Splio today.

Our Individuation® Marketing Software Suite enables marketer to activate and engage their customers in order to build a unique, long-lasting and respectful relationships with each one of them.

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