AI Agent for CRM
Every brand deserves its own customer intelligence.
Splio Agentic Customer Platform
Orchestrated by Splio Customer Intelligent Agent
Powered by Splio Large Customer Model
Splio Agentic Customer Platform
Customer Intelligence Agent
Automation
& Mobile Wallets
Data Platform
Broad Customer Model
AI that understands your CRM in the context of your brand.
CRM managers have never had so much data to work with. Yet faced with the difficulty of interpreting it quickly, the growing number of trade-offs, and manual tasks, they must rise to the challenge of personalizing customer relationships, improving performance, and acting more quickly on a large scale.
And these decisions cannot rely on generic intelligence, since every brand has its own customers, its own business context, and its own CRM challenges.
That is why, at the heart of the Splio Agentic Customer Platform, the customer intelligence agent, powered by the Large Customer Model, draws on intelligence specifically designed for CRM and unique to each brand, to make more relevant decisions, speed up the shift from analysis to action, and act at scale.
A Customer Intelligence already adopted by more than 100 brands
Get more out of your CRM with Splio’s customer intelligence agent
Powered by Splio Large Customer Model
What if making the most of all your CRM data became as simple as asking a question?
It analyzes your performance to surface the information, insights, and CRM action plans useful for your business goals.
It relies on intelligence unique to your brand that interprets your customer data in light of your brand context, surfacing the recommendations and opportunities most relevant to your decisions.
Connected to the platform's CRM applications (marketing automation, loyalty, CDP...), it supports you from analysis to decision, then to activation.
Let your CRM reveal the opportunities that matter
Improve the efficiency of your CRM management
The customer intelligence agent combines operational efficiency, 1:1 personalization, and relevant decisions to multiply CRM performance:
KIABI: accelerating CRM campaign preparation
Splio Large Customer Model:
An AI model designed specifically for the complexity of CRM
Predictive Intelligence
Tinyclues AI
Customer knowledge
Purchase History
Product Affinities
Frequency
Recency
Interactions
Seasonality
Behaviors
Life Cycle
Contextual Intelligence
Business Ontology Semantic Layer
Brand Universe
Product Catalog
Categories
Business Objectives
Business Rules
Industry Semantics
Branding
CRM strategy
Splio Large Customer Model
Splio's AI Model for CRM
What sets Splio’s customer intelligence platform apart is its Large Customer Model, a non-generic artificial intelligence model tailored to each brand.
Where a general-purpose LLM predicts the next word, the LCM predicts each customer's next behavior, interpreting it in light of the context specific to each brand, to inform the most relevant CRM decision for both the brand and its customer.
Splio’s LCM leverages 15 years of Tinyclues AI predictive intelligence and enhances it with contextual intelligence, thanks to a business ontology and a Semantic Layer designed to make sense of CRM data by incorporating the context specific to each brand.
Because what’s relevant for one brand isn’t necessarily relevant for another. Combining these two types of intelligence allows you to interpret your customer data within the actual context of your brand to inform more relevant CRM decisions.
It is this brand-specific intelligence that powers the Splio customer intelligence agent, making it possible to combine customer relationship personalization, operational efficiency, and business performance, at scale.
Splio Large Customer Model
Technology foundations designed for agentic CRM
Large-scale ingestion of complex CRM data
15 Years of Deep Learning Applied to CRM
Business Ontology and Semantic Layer
Large-scale trained models
Choose your own customer intelligence
30% of revenue
15% of AI-driven email campaigns generate
30% of CRM email revenue
+76% in revenue
per 1,000 emails
sent through AI campaigns
x 2 click-through rate
campaigns using AI targeting vs. the entire database
The Splio Customer Intelligence Agent
Use Cases for Our Customer Intelligence Agent
More intelligence to decide, less complexity to act
Our customer intelligence agent knows each of your customers
Performance Analysis
The agent surfaces trends, anomalies, and explanations across your campaigns, products, and categories.
Predictive Targeting
Prioritizing Opportunities
The agent selects the most relevant campaigns and actions based on customer signals, your business goals, and your context.
Marketing Pressure Optimization
Customer Value Development
Campaign Planning
The agent prioritizes the campaigns to send this week based on business opportunities and product stock.
Monitoring the Health of the Base
Optimization of Automated Scenarios
The agent audits your automated scenarios and trigger campaigns to continuously optimize them.
Content Recommendations
The agent recommends copy and content based on your brand's context and specific features.
Customizing Communications
Predictive Product Recommendations
Stay in control of your CRM
More intelligence to decide, less complexity to act
Discover the customer intelligence behind your CRM
Frequently Asked Questions
Customer intelligence involves turning customer data into useful insights to better understand behaviors, anticipate needs, and inform CRM decisions. It allows brands to further personalize the customer relationship and act with greater relevance at scale.
At Splio, agentic CRM relies on a customer intelligence agent that becomes the interface for CRM managers. Powered by the Large Customer Model, it interprets customer data in light of the context specific to each brand to inform decisions and speed up CRM teams' move to action.
Splio's Large Customer Model is an AI model designed specifically for CRM. It predicts customer behaviors and interprets them in light of the context specific to each brand, to bring greater relevance to every CRM decision, at scale.
The Splio Agentic Customer Platform is the agentic evolution of Splio's AI-first CRM platform. It combines the customer intelligence agent, the Large Customer Model, and Splio's CRM applications to support teams every day, from analysis to decision, then to action.