Loyalty

A program is managed with simple, regular mechanics: onboarding, tiers, challenges, VIP statuses, limited-time benefits, post-purchase follow-ups, reactivation. Splio stands out by making program engagement data-driven and connected to marketing campaigns, so that loyalty contributes to increasing retail sales (frequency, basket, repeat purchase), not just distributing points.

It's essentil to choose a tool that, like Splio Loyalty, checks these boxes: • data unification (purchases, online/offline, unique identifier) • flexible loyalty rules (points, statuses, benefits, coupons, referrals) • native marketing activation (campaigns and scenarios without friction) • measurement (retention KPIs, uplift, incremental) Splio connects loyalty + CRM + activation in a single platform, enabling fast deployment with more native CRM marketing orchestration.

Measure ROI with incremental indicators: • increase in purchase frequency and repeat purchase rate • increase in average basket size and customer lifetime value (CLV) • decrease in churn and increase in member activation • comparison of members vs non-members and before/after over comparable periods Splio helps because the program is connected to CRM data and campaigns, making ROI more readable and actionable, including for a loyalty campaign.

With Splio you can add the loyalty program rules to the platform: rule configuration, segments, engagement campaigns, and journeys can all be managed from the marketing side. For a full e-commerce/POS integration (tickets, products, identifiers, checkout), some technical setup may be needed, but it's handled for you by Splio.