Retail CRM Retail Personalize, engage, and build customer loyalty at scale with AI
Retail CRM Retail
Personalize, engage, and build customer loyalty at scale with AI
The AI-first CRM platform built for retail brands
An retail CRM, frome-commerce the Point of Sale
In retail, customer relationships are built across all channels to drive in-store traffic: e-commerce sites, stores, point-of-sale software, loyalty programs, apps, digital wallets, email, RCS, SMS, WhatsApp...
Splio retail brands retail their customer data retail personalize communications, orchestrate omnichannel campaigns, reduce marketing pressure, and turn every interaction into a loyalty-building opportunity.
Tinyclues AI, Splio’s AI platform designed for retail, leverages key signals (online purchases, in-store purchases, product history, purchase frequency, preferences, and omnichannel behavior) to help CRM teams make decisions faster, prioritize the right campaigns, and maximize their impact—without increasing the marketing workload.
Experience Splio’s AI-first CRM, already adopted by more than 300 companies, including KIABI, Sessùn, Fnac Darty, Cyrillus, and A.P.C.
More than 300 retail e-commerce brands e-commerce Splio
Use Cases built for Retail
With Splio, retail brands retail CRM retail a performance driver at every stage of the customer journey: first purchase, repeat purchase, reactivation, customer loyalty, return to store, e-commerce conversion e-commerce customer engagement.
Omnichannel
Turn an online shopper into an omnichannel customer
In retail, a first purchase should not remain an isolated transaction. Online or in-store, it becomes the starting point of an omnichannel journey: a second purchase, a store visit, a loyalty program sign-up or a digital activation.
The CRM challenge is to connect e-commerce, point-of-sale and loyalty data to grow the customer relationship over time.
Activation
Activate key retail events without overwhelming customers
Sales, private sales, new collections, Black Friday, back-to-school, Christmas: retail runs on the rhythm of commercial highlights. The challenge is no longer about sending more, but about targeting the right customers with the right messages through the right channels. Tinyclues AI helps CRM teams personalize retail campaigns, reduce marketing pressure and maximize commercial performance.
Reactivation
Re-engage customers who drop off online or in-store
A retail customer does not become inactive overnight. They open emails less, buy less, stop coming into the store, no longer use their loyalty program or drop out of the e-commerce journey. CRM must make it possible to detect these weak signals and activate the right levers: a personalized offer, a loyalty benefit, a product recommendation, a relationship-driven message or a drive-to-store campaign.
Loyalty
Make Loyalty a Driver of Retail Growth
In retail, loyalty is no longer just a points program. It must encourage repeat purchases, strengthen brand preference and increase customer value. An effective retail loyalty strategy connects online and offline, personalizes benefits and turns customer knowledge into retention, purchase frequency and growth.
Measurable CRM Results for Retail
99,7 %
deliverability on email campaigns sent through the Splio platform
+ 143 %
clicks on newsletters whose targeting is recommended by Splio Predictive AI
x 2
purchases attributed to CRM in one year through the use of Splio Marketing Automation
+ 55 %
Revenue generated from personalized email campaigns within 6 months of implementing Splio CDP
48 %
Of Vouchers led to repeat purchases
+ 27 %
of conversion in the weekly newsletter
Retail CRM Solutions
The Benefits of a Comprehensive, Intelligent CRM Platform for retail
Marketing Automation
marketing automation
Anticipate purchase intent to create more effective campaigns. With predictive AI, target the right customers, on the right channel, at the right time, while reducing marketing pressure.
customer data platform
CDP and Customer Insights
Centralize your customer data in a single, actionable view. Deepen your understanding of your customers, personalize your interactions, and manage your retail e-commerce operations e-commerce dedicated dashboards.
loyalty
An omnichannel loyalty engine
Create personalized, omnichannel, and digital loyalty programs that reward high-value behavior. Strengthen customer engagement and build lasting loyalty.
ask my crm
The AI Agent: An Ally for CRM Teams
Boost your CRM capabilities with your conversational AI agent. Get instant insights, recommendations, and action plans to make better decisions every day.
marketing automation
Orchestration of intelligent omnichannel campaigns via email, SMS, RCS, WhatsApp, app push notifications, digital wallets, the web, and drive-to-store, capable of adapting to the customer’s context, the moment, and their online or in-store journey.
An omnichannel loyalty engine
Easily create and scale your loyalty programs—from simple to highly sophisticated—with a solution that integrates with your ecosystem.
A CDP to bridge the online, offline, and mobile worlds
Centralize your e-commerce, point-of-sale, store, loyalty, and product catalog data to build a reliable, unified, and actionable view of your customers.
Ask My CRM, the AI agent that supports CRM teams
Empower CRM managers with a conversational AI agent that queries your data using natural language, at any time.
Trusted by the Best
A CRM integrated with your Retail ecosystem
Connect Splio to your e-commerce stack, point-of-sale software, applications, data tools, and other technology partners to integrate data, channels, and customer journeys.
Ready to take your retail CRM retail the next level with AI?
Frequently Asked Questions
A retail CRM centralizes and leverages all of a brand’s customer data (e-commerce, point-of-sale (PoS), loyalty, app, wallet) to orchestrate customer interactions across all channels (email, SMS, RCS, WhatsApp, push notifications, wallet). Whereas an email marketing tool simply sends marketing messages to a contact list, a retail CRM like Splio orchestrates CRM campaigns based on data across multiple channels throughout the customer lifecycle, from the first purchase to customer loyalty.
Unification requires a CDP (Customer Data Platform) that connects online, offline, and mobile customer data. A CDP centralizes e-commerce, point-of-sale, in-store, loyalty, and product catalog data to build a single, reliable, and actionable view of the customer. Splio’s CDP reconciles this data and connects to your retail ecosystem, providing the essential foundation for personalizing every interaction and powering truly relevant AI.
The secret is to shift from “sending more” to “sending better”: targeting the right customers with the right messages on the right channels. Thanks to Tinyclues AI, Splio’s AI designed for retail, CRM teams use predictive audiences (single-purchasers, product enthusiasts, churners, etc.) to target the most receptive customers during every key sales period. Personalization leads to better performance and less marketing pressure.
With a retail CRM, AI predicts the right campaigns for the right customers and assists you with your CRM tasks. Tinyclues AI analyzes customer signals to build predictive audiences. This enables CRM teams to make decisions faster, prioritize campaigns, and maximize their impact without overwhelming the customer base. In addition, Ask My CRM, Splio’s conversational AI agent, queries your own CRM data using natural language (reporting, performance, segments that are underperforming, audiences to prioritize) to guide you with every decision and recommendation.
The most effective scenarios follow the customer lifecycle. Among these scenarios, some are particularly effective: turning a first purchase into a lasting relationship (second purchase, in-store visit, loyalty program sign-up), capitalizing on key events (sales, Black Friday, Christmas) without overwhelming your customer base, re-engaging customers who have become inactive with a targeted offer, and nurturing your best customers to strengthen their loyalty. With Splio, these scenarios are orchestrated across all channels (email, SMS, RCS, WhatsApp, push notifications, mobile wallet, web, and in-store) and adapt in real time to each customer’s journey.