Retail CRM: Personalize, engage, and build customer loyalty at scale with AI
Retail CRM:
Personalize, engage, and build customer loyalty at scale with AI
The AI-first CRM platform designed for retail brands
An Intelligent Retail CRM, from E-commerce to the Point of Sale
In retail, customer relationships are built across all channels to drive in-store traffic: e-commerce sites, stores, point-of-sale software, loyalty programs, apps, digital wallets, email, RCS, SMS, WhatsApp...
Splio helps retail brands leverage their customer data to personalize communications, orchestrate omnichannel campaigns, reduce marketing pressure, and turn every interaction into a loyalty-building opportunity.
Tinyclues AI, Splio’s AI platform designed for retail, leverages key signals (online purchases, in-store purchases, product history, purchase frequency, preferences, and omnichannel behavior) to help CRM teams make decisions faster, prioritize the right campaigns, and maximize their impact—without increasing the marketing workload.
Experience Splio’s AI-first CRM, already adopted by more than 300 companies, including KIABI, Sessùn, Fnac Darty, Cyrillus, and A.P.C.
More than 300 retail and e-commerce brands trust Splio
Use Cases Designed for Retail
With Splio, retail brands use CRM as a performance driver at every stage of the customer journey: first purchase, repeat purchase, reactivation, customer loyalty, return to the store, e-commerce conversion, and customer engagement.
Omnichannel
Turning an online shopper into an omnichannel customer
In the retail, a first purchase shouldn’t be a one-time transaction. Whether online or in-store, it becomes the starting point of an omnichannel journey: a second purchase, a store visit, signing up for a loyalty program, or digital activation.
The goal of CRM is to integrate e-commerce, point-of-sale, and loyalty program data to foster long-term customer relationships.
Activation
Highlight retail events without overwhelming customers
Sales, private sales, new collections, Black Friday, back-to-school, Christmas: the retail industry operates on the rhythm of key sales events. The challenge is no longer to send out more, but to target the right customers with the right messages through the right channels. Tinyclues AI helps CRM teams to personalize retail retailcampaignsand reduce marketing pressure and maximize sales performance.
Reactivation
Re-engage customers who drop off online or in-store
A retail doesn’t become inactive overnight. They visit less often, buy less, stops coming back to the store, stops using their loyalty program, or drops off the e-commerce journey. The CRM system must be able to identify these subtle signals and activate the right strategies, such as a personalized offer, a loyalty perk, a product recommendation, a relationship-building message, or even a drive-to-store campaign.
Loyalty
Making Customer Loyalty a Driver of Retail Growth
In the retail, loyalty is no longer just about a points program. It must encourage repeat business, strengthen brand preference, and increase customer value. A retail loyalty strategy retail strategy bridges online and offline channels, personalizes benefits, and transforms customer insights into retention, purchase frequency, and growth.
Measurable CRM Results for the Retail Industry
99,7 %
deliverability of its email campaigns sent via the Splio platform
+ 143 %
clicks on newsletters whose targeting is recommended by Splio Predictive AI
x 2
purchases attributed to CRM in one year through the use of Splio Marketing Automation
+ 55 %
Revenue generated from personalized email campaigns within 6 months of implementing Splio CDP
48 %
Gift cards led to repeat purchases
+ 27 %
from conversion in the weekly newsletter
Splio's Retail CRM Solutions
The Benefits of a Comprehensive, Intelligent CRM Platform for Retail
Marketing Automation
marketing automation
customer data platform
CDP and Customer Insights
loyalty
An omnichannel loyalty engine
ask my crm
The AI Agent: An Ally for CRM Teams
marketing automation
An omnichannel loyalty engine
A CDP to bridge the online, offline, and mobile worlds
Ask My CRM, the AI agent that supports CRM teams
A CRM integrated with your retail ecosystem
