Samsung Wallet via Splio: a powerful tool for attracting, engaging, and retaining your customers

Samsung Wallet: A New Mobile Tool to Engage Your Customers Every Day

• 42% of French people reported being familiar with and using a digital wallet in 2025, compared with 38% in 2024.
• 18 million mobile phones in France are compatible with Samsung Wallet.
• Samsung Wallet is a complementary channel to your customer engagement tools that is built directly into customers’ smartphones; it’s easy to deploy and requires no app or user interaction.
• A strategic marketing tool for acquiring, engaging, and retaining your customers.
• Many of Splio’s clients, such as Jeff de Bruges, Mr. Bricolage, and the Palace of Versailles, use Samsung Wallet to enhance their customer relationships.

In the mobile-first era, digital wallets are no longer just for making payments. They have become powerful channels for building brand loyalty and engagement.

Thanks to Splio Mobile Wallets, it’s easy for retailers to digitize loyalty cards, coupons, and tickets directly in the major wallets (Apple Wallet, Google Wallet and Samsung Wallet), offering their customers a seamless, personalized experience that’s always at their fingertips.

In this article, we take a closer look at how to use Samsung Wallet via Splio, the benefits for brands, and the use cases that have been tested and approved by our retail clients.

Samsung Wallet's Market Position in 2026

Digital wallets are emerging as the service experiencing the fastest growth in France. In 2025, 42% of French people reported being familiar with and using a digital wallet, compared to 38% in 2024 and just 24% in 2021—meaning usage has nearly doubled in four years (source Finyear).

In this context, Samsung Wallet plays a strategic role: of the 23 million Samsung smartphones in France, 18 million are compatible with Samsung Wallet, offering significant potential for brands looking to digitize loyalty cards, coupons, or tickets.

In fact , digital loyalty cards account for the lion’s share of wallet usage: 69% of French people say they are familiar with them and use them, representing a 3-point increase compared to 2024 and a 13-point increase since 2021 (source: Finyear). This figure highlights the opportunity for brands to strengthen their customer relationships through a simplified customer journey via digital experiences accessible directly from mobile devices.

What are the benefits for brands when using Splio x Samsung Wallet?

By activating Samsung Wallet through Splio, brands gain a direct presence on their customers’ Samsung Galaxy smartphones, without the need for additional installation or a complex opt-in process. Using Samsung Wallet leverages three key marketing channels:

📱 Embasement

By digitizing loyalty cards, tickets, and coupons, brands can be just a click away in their customers’ digital wallets. Adding them is simple and instantaneous for customers, providing constant access to the brand without cluttering the home screen or requiring them to download a new app.

⏰ Activation

Samsung Wallet offers immediate and convenient access to deals, tickets, and loyalty cards. Customers can view or use their benefits whenever they need them, whether in-store or at an event. The information can also be linked to a website or landing page to enhance the experience and make it easier to take action.

💞 Customer Loyalty

The digital loyalty card in Samsung Wallet highlights key loyalty information: points balance, status, personalized offers, exclusive benefits, and more. Everything is visually clear and easy to view, strengthening the bond between the customer and the brand and encouraging regular use of services or loyalty points.

Tried and tested by our customers!

More than 20 Splio Mobile Wallets customers have already activated Samsung Wallet to address their customer marketing challenges.

• Like Mr. Bricolage, consider in-store purchases via QR code: visitors scan the QR code displayed in the store, fill out a pre-filled form, and instantly add a card to their Samsung Wallet. • Like FNAC, digitize your loyalty program byinviting your customers via email or text message to add their loyalty card to their mobile device in just a few clicks, thereby turning Samsung Wallet into a new customer retention strategy. • Like Un Jour Ailleurs, instantly identify your customers using their Samsung Wallet card to speed up checkout and enhance the customer experience. • Just like the Palace of Versailles, digitize your admission tickets in your customers’ Samsung Wallet to prevent them from getting lost or forgotten. • Just like Jeff de Bruges, turn your Samsung Wallet card into a showcase for your current offers by customizing the banner to reflect your latest news.

Samsung Wallet has emerged as an essential channel for extending customer relationships on mobile devices, going beyond traditional payment use cases. By seamlessly integrating into users’ daily lives, it enables brands to streamline their customer journeys, boost their visibility, and engage customers at the right moment.

With Splio Mobile Wallets, integrating Samsung Wallet is quick, flexible, and can be directly incorporated into your CRM strategies, whether you’re looking to digitize your loyalty cards, coupons, or tickets.

More than just a platform, the wallet becomes a strategic touchpoint that complements your app, helping to maximize long-term engagement and loyalty.

👉 Want to see how you can incorporate Samsung Wallet into your strategy? Book a demo right now.