How will B2C CRM practices evolve over the next 5 years?

In this episode with Richard Jones, CMO at Cheetah Digital, we cover a lot of ground about CRM. Establishing where it actually starts and ends, we also chat on balancing business needs and customer-centricity. The evolution of loyalty programs and their impact on customer journeys, but most of all, we also talked about how the 1st party and 0 party data are the most valuable asset for marketers to be successful in the years to come!