New Loyalty Engine.

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et engagez-les durablement.

How it works

The Splio platform allows marketers to create transactional and relational loyalty programs while ensuring a unique customer experience across all channels. This allows internal teams to be aligned with the same objective of increasing on and offline sales.

The steps towards loyalty marketing

At Splio, we identify five, five steps to get the most out of our loyalty marketing platform. From managing your data internally, to managing your marketing campaigns, to building your sales team, here are the five steps.

01. Get to know

Make the most of your data

Align the customer experience by merging your on and offline channels. With a single view of your customers, create comprehensive marketing programmes by segmenting the base based on behaviour, purchase history, and loyalty data.

02. Connect

Get the most out of the relationship

Engage your customers online and in-store to leverage on and offline customer insights. Deliver a unique experience to your customers by providing them with the most unified shopping experience across all channels and shopping preferences.

03. Deliver

Communicate via a single platform

Launch successful loyalty programmes and marketing campaigns. Move from marketing automation to authentic loyalty marketing by targeting and personalising communication to your customers. Leverage customer insights, data and behaviours, all through a single platform.


Take the lead

Set the tone and then let your Store Managers manage their local campaigns. Boost your company's marketing performance by letting those closest to the business decide what and when marketing campaigns get sent to their customers.

05. Improve

Continuous testing and development

Train and arm marketing and sales personnel with metrics to deliver effective campaigns. Gain insight into audience behaviors on and offline and measure the effectiveness of marketing actions.


Powerful features delivering loyalty marketing. Combined, these features will build powerful and effective loyalty marketing across all channels on and offline driving increases in sales and revenue.

Use and store your customers' on and off-line data in a single interface

Give internal teams access to create coordinated and tailored campaigns that connect you directly to customers.

Data sources includes:

  • Product categories
  • Contact information
  • Targeting history
  • Purchase history
  • Wish list
  • Reward history

Model the buying journey

Develop campaigns that are based on real customer buying behaviors. Plan, trigger and automate campaigns across multiple channels both instore and online to reach every customer.

Content is key

Dynamically create and personalize emails, SMS and WeChat to create individual relationships with customers. Use templates from your library and preview on multiple devices before sending.

Get to know your customers better

Analyze the performance of your campaigns, calculate the ROI, profitability and measure deliverability. Compare and consolidate all reports from campaigns. Be in complete control.

Get a 360° view of your customers

Use multidimensional 360° targeting to create ultra precise customer segments. Set and limit the number of customers in your segments and focus on generating traffic instore and encouraging purchases online.

Targeting sources include:

  • Order history
  • Favourite outlets
  • Online activity behaviour
  • Loyalty transactions
  • Clienteling actions
  • Abandoned carts

Recognise and reward loyalty

Measure customer engagement and attachment to your brand. Use our online and offline scoring and rewarding features to create tiers of loyalty. Follow your ambassadors and measure their impact on your brand.

Engage your customers and digitalise your loyalty programme with Mobile Wallets

Thanks to these applications natively installed in all phones, modernise customer relations and make the mobile phone a space for communication, personalised experiences and privileged engagement between your customers and your brand.

Engage your Chinese consumers with native WeChat integration

Manage all your acquisition, retention and engagement campaigns simply in one single place. 

Design standalone strategies or seamlessly incorporate WeChat into your broader omnichannel marketing campaigns.

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How do brands use Splio?

Keep your customers coming back

Know you customers, create loyalty marketing programs that connect to your customers and bring them back instore or online for repeat purchases.

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Connect your channels on and off

Align your on and offline customer marketing. Make sure all internal team efforts are coordinated to drive uplift instore and online.

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Build loyalty and reward your best customers

Keep your best customers. Reward loyalty with tailored offers that ensure you keep your most loyal customers engaged.

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Opt for loyalty marketing

Loyalty means more. Shift from blast marketing to targeted marketing that drives loyalty and delivers repeat sales.

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Get them to buy twice.

Our Individual Marketing® Software Suite enables marketers to activate and engage their customers in all their uniqueness in order to build a unique, lasting and respectful relationship with each of them.

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