Black Friday 2026
Illuminate your Black Friday with customer intelligence
Switch to agentic co-piloting for 2026's Black Friday
Amplify your instincts & intuition with your AI
With one month to go until Black Friday, the same questions keep coming up. How can you stand out during a peak shopping period when every B2C e retail brand is making its voice heard? How can you make the most of this key moment, which already marks, in part, the start of the battle for Christmas shopping baskets?
So, intuitions quickly take over: analyzing last year’s performance, further refining customer segments, focusing efforts on the best buyers, sometimes expanding to the entire customer base so as not to miss anyone, reactivating inactive customers with a special discount, and ramping up email marketing efforts…
This year, given the current challenges, retailers and e-commerce businesses will naturally be inclined to do more. Splio helps you make better decisions across your entire customer base to drive more conversions.
Ask My CRM, Splio’s customer intelligence platform, leverages your customer data to help you make faster, more informed decisions across your entire customer base. Splio helps you gain deeper insights through your customer intelligence.
6 CRM Insights and Intuitions Informed by customer intelligence
Segments & Audiences
Omnichannel
Marketing pressure
Your CRM instincts and intuition are sound. They stem from your experience, your knowledge of the brand, and past performance. But your tools have evolved, and AI is here. They can now refine those instincts based on all your customer data and your brand context.
How would you answer these questions? And what does Ask My CRM recommend based on customer data?
1. Should I focus solely on my deal seeker customers to make my Black Friday a success?
Propensity scores help identify the customers most likely to respond to the offer in question, regardless of whether they are deal seekers or not.
Customers who are responsive to promotions naturally seem to be the most likely to make a purchase on Black Friday.
2. Should I target only my most active buyers?
Some inactive customers may still have strong conversion potential, depending on their profile and history.
Customers who have been inactive for a long time seem less engaged and less likely to convert.
3. Should I only promote my special offers?
Black Friday remains, above all, a major promotional event.
Depending on the customer, a promotion, a new product, an exclusive offer, or a different product mix may be more relevant.
4. Should I add product recommendations if I’m already using predictive targeting?
Targeting identifies the right audiences, and product recommendations can then personalize the content.
The two work hand in hand: predictive targeting optimizes who you reach, while product recommendations optimize what each customer sees. Tell me your goal, and I’ll suggest the most relevant recommendations based on your customer data.
5. Should we focus on seasonal categories and bestsellers?
These are the most obvious categories to promote during this period.
The best opportunities may lie elsewhere, depending on customer interest and business potential.
6. Should we communicate exclusively via email during Black Friday?
Email remains the easiest channel to deploy on a large scale to quickly reach my entire subscriber base.
Each channel plays a different role: email can introduce the offer, SMS can create urgency, wallet push notifications can boost engagement or drive in-store visits, and WhatsApp can start a conversation. Success depends on orchestrating these channels effectively and matching the channel to the customer’s preference for the offer in question.
Switch to agentic co-piloting for 2026's Black Friday
Because when your decisions are based on all your data rather than on general assumptions, you don't just do more. You make better decisions and run your Black Friday campaign your way.
Co-manage your CRM with Splio’s customer intelligence agent.