How can businesses attract and retain customers in-store as restrictions are lifted?

The lifting of lockdown restrictions means stores are reopening and customers are returning to shops. But this is certainly not the time for window shopping and and trying on clothes left and right. No, now is the time for a safe in-store experience that is safe that includes the safety measures that are now part of our daily lives. In this context, how can you your health and safety strategy into an asset for a distinctive and loyalty-building in-store using Mobile Wallets ? 

A targeted drive-to-store campaign.

In the past, the goal was to use drive-to-store to potentially drive conversions. Now,drive-to-store makes more sensebecause, in most cases, a post-lockdown customerwhovisitsa storewill buyexactly what they came for.Post-lockdown consumers know what they’re looking for and try to limit their trips to the store as much as possible. With anemail marketing and well-thought-out segmentation, you’ll stack the odds in your favor to boost your conversion rates. 

Omnichannel is all the rage.

In the past, a successful in-store experience meant that a customer wanted to browse, try out your products, and interact with the staff. Nowadays, post-lockdown customers no longer necessarily want to wander around the store; instead, they’re looking to treat themselves without taking any risks. Among the new consumer demands isClick’n’Collect Click’n’Collect leads the way, as well as product returns regardless of the channel where the product was originally purchased.

The Unstoppable Rise of the QR Code.

In the past, in-store purchases were handled by your cashiers, who took the time to collect your customers’ information to add them to your mailing list or loyalty program. Now that in-person contact and lines at the register need to be minimized, you need to put the reins in your visitors’ hands and trust them by giving them the choice toto check out scanning a QR code displayed in yourstores stores. Cby customerst-lockdown want to take back control of their relationship and scan a QR code to receive your latest updates or add a coupon to their mobile Wallet is the channel to prioritize today.

When re-engagement breathes new life into customer relationships.

Previously, customer loyalty in-store was a card neatly tucked away in your wallet, which had to be taken out and presented at the register. Now, loyalty programs must be digital and dynamic with a digital card and dynamic in the Mobile Wallet , real-time access to their information and coupons. EBy inviting your customers post-lockdown to digitize their loyalty card in their Mobile Wallet, you gainwillsave time at checkout since the customer doesn’thave just have to present their smartphone to thecashier, who will scan it.  

The lifting of lockdown restrictions is prompting us to recognize the significant added value of contactless technology, mobile wallets, and the digitization of loyalty programs —not only to address health concerns but also, and above all, to make the customer experience as seamless and engaging as possible. 

Contact us to implement a customer retention strategy!