Splio enters a new phase of its regional development in Southern Europe

As consumers in Spain, Italy and Portugal integrate AI into their web usage, Splio is strengthening its presence in Barcelona to help companies across the region make CRM a central lever in the age of agentic commerce

 

• Splio is strengthening its presence in Barcelona, which is set to play the role of a second headquarters, to drive its development in Southern Europe, as the region combines economic momentum, rapid changes in digital usage and already visible adoption of AI in access to information on the web.
• This investment is taking the form of a concrete strengthening of governance, teams and resources deployed in the region. Antoine Parizot, Splio’s co-CEO, is relocating to Barcelona at the company’s historic office, while Donald Pontabry, COO and based in Spain for more than twelve years, is taking on responsibility for Southern Europe in addition to his current role. This move is also accompanied by investment in Product & Tech.
• Already well-established in the region, Splio is leveraging a team of about 30 people, nearly 100 clients, and a network of partner agencies to accelerate its growth from Barcelona, at a time when international business already accounts for 30% of its revenue.
• With its AI-first CRM, Splio aims to help businesses across Southern Europe—from retail to tourism—enhance the role of CRM in their operations within an environment where two realities already coexist. On the one hand, AI-driven applications are becoming an integral part of consumers’ digital lives. On the other, businesses must continue to optimize performance across their direct channels, from e-commerce sites to physical retail locations.

 

 

Barcelona, May 19, 2026 — A few months after launching its AI-First CRM, Splio is embarking on a new phase of its expansion in Southern Europe. Having operated in Spain, Portugal, and Italy for over 12 years, the company has decided to increase its investment in the region, convinced that it offers both economic potential and rapid transformation in digital usage.

Southern Europe currently offers particularly favourable conditions. According to the INE, retail sales in Spain increased by 4.3% over the whole of 2025. In Italy, they were still up 2.3% year-on-year in January 2026. At the same time, AI is already becoming part of everyday usage. Google rolled out AI Overviews in Spain, Italy and Portugal in March 2025. More broadly, Bain estimates that 80% of search engine users already rely on AI-written results for at least 40% of their searches.

It is in this context that Splio is strengthening its governance from Barcelona. Antoine Parizot, Splio’s co-CEO, is relocating to Barcelona at the company’s historic office. At the same time, Donald Pontabry, COO and based in Spain for more than eight years, is taking charge of Southern Europe in addition to his current responsibilities.

This development relies on a regional team of around thirty people across partnerships, business development, customer success and support. Already active on these markets on a daily basis, this team supports close to one hundred local clients, including Bodeboca, QVC, GoodNews, Gocco, Equivalenza, Lola Casademunt, Casa Viva, Piazza Italia, Conforama and Gaudi. Since the start of the year, Splio has already delivered several concrete milestones, including the global rollout of the loyalty programme of a major Southern European brand.

“We see Southern Europe as much more than a region where we have a long-standing presence. It is a region where the market is dynamic, where AI usage is evolving quickly, and where Barcelona is a true centre of gravity for supporting companies as closely as possible to their challenges. We want to strengthen this proximity with an organisation, teams and a value proposition aligned with this new phase of the market,”,” said Antoine Parizot, co-CEO of Splio.

Beyond its regional footprint, Splio is championing a broader vision of CRM. Companies must both remain strong on their direct channels and prepare for a web that is becoming more conversational, more assisted and more mediated by AI. This is precisely the logic behind the AI-first CRM launched by Splio last February. Powered by Tinyclues AI, it brings together predictive, generative and agentic capabilities to help companies make better use of customer data, strengthen the contribution of CRM to their business and prepare for an environment where two realities already coexist: emerging AI-driven usage and business models that still rely on direct channels, whether e-commerce websites or physical stores.

This momentum is also supported by a network of partner agencies that plays a particularly structuring role in Southern Europe. Already working with players such as Jakala, CSengine and CleverStrategy, Splio sees the local ecosystem as a key lever for strengthening its presence, market proximity and execution capabilities in the region. The company plans to continue expanding this network over the coming months.

This momentum is also supported by a network of partner agencies, which is particularly well-established in Southern Europe. Already working with companies such as Jakala, CSengine, and CleverStrategy, Splio views the local ecosystem as a key driver for strengthening its presence, market proximity, and execution capabilities in the region. The company plans to continue expanding this network in the coming months.

With this new step, Splio is reaffirming its ambition in Southern Europe: not simply to be present there, but to carry greater weight from Barcelona, in a region where some of the most structural changes in commerce and customer relationships are already taking shape.

 

About Splio

Splio is one of the first French marketing technology scale-ups to evolve its CRM from SaaS to an AI-first model with over 30% of annual recurring revenue (ARR) coming from AI. Based in Paris, the company has 180 employees across four offices in Europe and MEA region (Middle East and Africa).

As conversation is set to become the new digital default, CRM must keep pace with the speed of agentic commerce without losing what sets it apart: a personalized relationship that creates value. Splio’s vision is CRM where prediction becomes the foundation of personalization at scale, on the brand’s channels as well as in new third-party conversational spaces.

Splio offers brands an AI-first CRM powered by Tinyclues AI, enhanced with generative and agentic capabilities in addition to predictive AI, to orchestrate personalized customer marketing at scale across all their channels (email, SMS, RCS, WhatsApp…). Splio also includes Ask my CRM, an intelligent copilot agent that makes customer knowledge easier to access, detects opportunities, and recommends practical actions daily.

Already adopted by over 500 companies (retail, telecom, tourism, transportation…) in Europe and MEA Splio is used daily by brands such as Air France, Fnac Darty, Pierre Hermé, SNCF Connect, KIABI, Cyrillus, APC, Izak, SAMSUNG and Orange.