OUI.sncf says yes to artificial intelligence
04
May
A more agile, customer-centric and profitable marketing campaign strategy
Recently rebranded as OUI.sncf, the travel industry leader formerly known as Voyages-SNCF.com has done more than just change its name and enhance its booking platform with new features. Faced with declining returns on its email campaigns, France’s leadinge-commerce companye-commerce to artificial intelligence to revitalize its marketing campaign strategy, stay on the path of innovation, and attract new customers.
With its e-mail campaigns proving less effective with an increasingly diverse customer base, OUI.sncf wanted to improve its targeting techniques to reach the right customers - i.e. future buyers - for each of its offers. OUI.sncf wanted to go beyond traditional targeting methods by using data science to find new ways of interacting with its customers and improve the sales of its campaigns.
Splio's solution has enabled the company to breathe new life into its email marketing strategy. Since adopting Splio, OUI.sncf marketers have measured several notable benefits:
- Improved customer experience and reduced marketing pressure
- 115% increase in email campaign sales
- Omnichannel dynamics using Splio for push notifications and Facebook Ads campaigns
Enjoy the read!