Mobile Wallets: Retailers’ New CRM and Drive-to-Store Tool.

What new in-store experience do you have in store for your customers starting May 11?

Managing foot traffic, enforcing health and safety rules in stores, ensuring safe handling of products, and continuing to raise awareness about preventive measures… The strategy for reopening retail locations rightly focuses on ensuring the health and safety of staff and customers. But in this context, beyond the exceptional measures that need to be implemented, how can you drive customers to your store? How can you make your customers want to visit your store? What new experience can you offer them ?

Like your customers, you’ve been through the lockdown; like them, you know that social distancing and hygiene measures are essential, that interactions will be complicated, and that a return to normalcy will inevitably require a transformation of retail locations. It is in this sense that you are promising them a “new normal.” Furthermore, consumers are ready to embrace new habits because they have increased their use of the internet,e-commerce mobile devices during the lockdown. They are ready to experience this transformation alongside you.

A reunion centered on mobile and digital “New Retail

“Do you have your loyalty card?”; “Would you like to join our customer database?”; “What is your name?”—these are all questions you certainly won’t be able to ask at the register for a while… The focus is now, quite rightly, more on health and safety than on customer acquisition and loyalty at the point of sale. And yet, the store remains the ultimate CRM and sales channel for ensuring the recovery of your business.

The digitization of the point of sale, the transition to digital loyalty cards and coupons, the use of mobile devices as a customer engagement platform, and the introduction of new services such as Click and Collect: this is the new experience you’re offering them, and it relies on Mobile Wallets ! This is exactly what will make the difference between the pre- and post-lockdown eras, turning a store visit into a pleasant, secure, and optimized experience thanks to the implementation of a digital and connected point of sale. It is also what will allow you to boost in-store growth and sales as quickly as possible.

We’ve envisioned the ideal drive-to-store scenario based on Mobile Wallets

1. Invite your loyal customers to switch to a digital loyalty card on their phones right away, just like FNAC. By simply clicking on a link that you’ve sent them via email, text message, or through your e-commerce site, they can switch from a physical, static card to a dynamic card that updates in real time with their loyalty information (loyalty points, status, rewards balance, etc.). 2. Invite your loyal customers to the store by asking them to add a special invitation to their Mobile Wallet that tells them the day, time, and the nice little treat waiting for them in-store to celebrate your reunion. This strategy will help you manage foot traffic and make the in-store experience very positive! Since the invitation is dynamic, it will update with your instructions, and on the big day, it will send a wallet push notification to your customers to remind them of their in-store visit.

4. Instantly identify your customers at checkout by allowing cashiers to scan their loyalty cards from their mobile wallets, identify them in real time, and automatically enhance your customer insights! Checkout becomes a friendly, fast, and stress-free experience.

5. Encourage new habits like Click’n’Collect to manage foot traffic, as well as for customers who want to make a quick stop in-store just to pick up their order. Offer your customers the option to add a pass to their digital wallet when they confirm their order. This will allow customers to track their order from their mobile device and save time when picking up their package.

What other innovation besides Mobile Wallets revive the retail  sector retail

• They’re incredibly easy for your customers to use: with just one click, they can add your coupon, loyalty card, or invitation to their Wallet. Plus, thanks to native push notifications and real-time updates, they’ll enjoy an engaging, personalized, and location-based relationship with your brand right on their smartphone.
• They can be set up in a week: connectyour CRM to the platform Splio Mobile Walletsplatform, and you’re all set! A new communication channel and a new direct interface with your customers that can be set up in just a few days
• They address multiple challenges at once: NFC “contactless” technology meets health and safety requirements and supports your CRM, drive-to-store, geolocation, and digital transformation strategies for retail locations…

Mobile Walletsare a powerful tool for customer acquisition, retention, and point-of-sale security that you can leverage as you gradually restart your business. By connecting the Splio Mobile Wallets platform Mobile Wallets your CRM, you enable your customers to engage with your brand right from their smartphones, and you gain the ability to connect with them and stay in touch anytime, anywhere.