Marketing Automation

Win customers and boost sales by automating your campaigns and customer journeys

Splio Marketing Automation

Automate and personalize your customer journeys to support them throughout their lifecycle

Splio's Marketing Automation platform is the ultimate retail platform. It integrates all retail use cases, from customer knowledge needs to abandoned cart triggers. 

The Splio Customer Platform enables brands and chains in the retail, e-commerce and foodservice sectors to activate their contacts, automate their campaigns and personalize the customer experience to transform their database into active, engaged customers, all while keeping an eye on marketing pressure.

Splio supports CRM teams in the execution of their customer marketing plan, with the triple aim of increasing CRM sales, customer lifetime value and productivity, thanks in particular to generative AI.

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Conversion

Conversion

Generate additional revenue by increasing your conversion rate.

Sales by customer Green arrow

Multichannel

Multi-channel traffic

Increase on & offline traffic with campaign management.

Click-through rate Green arrow

automation

Efficiency

Increase efficiency by automating campaigns (scenarios, transactional emails...)

Time saving Green arrow

engagement

Commitment

Boost engagement with your contact base with personalized campaigns.

Frequency of purchase Green arrow

Optimize every stage of the customer journey, from conversion to loyalty

An easy-to-use platform that can be integrated into the daily work of CRM teams to save time, streamline the customer journey and personalize the customer experience.

CENTRALIZATION OF ON & OFF DATA

Build the foundation of your CRM strategy and enrich customer knowledge

  • Centralization of customer data (PoS, e-commerce site, customer service...)
  • Create and customize forms to collect data on your customers and prospects
  • Creation of a file with a unique view by customer (average basket, turnover, number of purchases...)
  • Data hosting in France
  • Automatic management of RGPD rules (opt-in, opt-out, automatic exclusion from mailing lists ....)

To go further → Consolidate your data with Splio CDP

Centralization

Segmentation of your database

Segment contacts to send them adapted messages

  • Creation of all your segmentations in no code in complete autonomy
  • Creation of simple or advanced multi-criteria segmentations based on socio-demographic, behavioral, transactional criteria (on and/or offline purchases, spending X amount on a specific product category), or any other customized criteria related to your business
  • Creation of static or dynamic segments, evolving with the real-time update of your contacts' data, such as in the context of anniversary campaigns
Segmentation of your database

Scripting and customer paths

Create automated, multi-channel scenarios to communicate at every key stage of the lifecycle

  • Customer journey orchestration based on multi-branch scenarios integrating multi-criteria allocation conditions
    • Creation of one-shot campaigns: marketing newsletters, sales campaigns (new collection launches, private sales, etc.), seasonal events (Christmas, Valentine's Day, etc.).
    • Creation of automatic trigger campaigns: Scenarios that are automatically triggered according to your customers' behavior (abandoned cart, welcome pack, real-time transactional emails, customer feedback, anniversary, etc.).
  • Distribution of your campaigns on all your channels, ensuring the best deliverability on the market
    • Native channels: Email, SMS, Push notification wallet
    • Other integrated channels via our partners
Scripting & customer paths

Design customization

Create custom designs and templates to boost click-through rates

  • Creation and layout of your messages in drag and drop
  • Mobile responsive by default
  • Integration of dynamic content to personalize your messages based on all customer data (purchases, products, etc.)
  • Save your favorite content blocks in your library to reuse them in other designs (header, footer, product banner...)
  • Provision of template blocks that can be used in all your content
Personalization

Marketing Pressure

Monitor the number of solicitations received by each of your basic contacts

Limit the number of unsubscribes to not tarnish your brand's image by setting up marketing pressure management rules.

The prioritization rule is simple: the communication sent the earliest in the day will be prioritized for a contact who needs to receive two or more.

From a calendar view through which you can manage your campaign plan, you can determine the overall pressure for each contact:

  • Daily, weekly and even monthly
  • By channel (email and/or sms)
gif marketing pressure

Content marketing

Creativity and productivity boosted by generative AI

Short of ideas for writing your campaigns?
Give your instructions to Splio's Gen AI engine and get content in seconds!

Need to translate your campaign content?
Copy and paste your content into the insert and get it translated into the language of your choice in just a few seconds!

ia generative

Campaign Performance Dashboard

Measure the impact of your CRM actions on your e-commerce and in-store sales

  • Track your performance and analyze the ROI of your marketing campaigns
  • Analyze your campaign indicators and adapt your tactics
  • Adjust your strategies to reach your objectives: increase the frequency of purchase, average basket, reactivation of the inactive...
Business Dashboard
Deliverability

Deliverability

Splio is the champion of deliverability

As a member of Signal Spam, Splio has been ensuring since the beginning that your campaigns are delivered correctly and that you are reputed by Mailbox Providers.

Professional and expert support

Business support

Our Customer Success Managers come from the retail and e-commerce industries, and support you in the daily use of Splio and the deployment of your marketing plan in the platform.

Ecosystem

Connected to your ecosystem

Connected to all your tools for more performance CMS, PoS, customer service, customer reviews, forms...

Choose Splio

Exploit the full potential of your data to engage your customers in a unique and lasting relationship.

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