AI-First Marketing Automation

Increase productivity, personalize on a large scale, and improve the performance of your campaigns.

Automate better, personalize more, perform better

The Splio platform helps you orchestrate campaigns that are more relavant throughout the entire customer lifecycle: acquisition, conversion, retention, and reactivation.

The solution integrates key retail use cases, from customer knowledge to automated scenarios (welcome, abandoned cart, post-purchase, etc.). You retain control over marketing pressure while improving the relevance andeffectiveness of each activation.

With Splio, CRM teams activate their contacts and personalize the customer experience based on your data. AI enhances execution: segment prioritization, activation recommendations, content generation, and continuous campaign optimization to transform your database into active and engaged customers.

Splio supports CRM teams in executing their customer marketing plans with three objectives in mind: increasing CRM revenue, boosting customer lifetime value, and improving productivity through automation and AI.

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The 3 pillars of Splio's marketing automation

Personalization

Identifying customers most likely to convert
100% personalized product recommendations in real time
Leveraging WhatsApp conversations in the predictive AI engine

Omnichannel orchestration

Pre-packaged predictive audiences
Orchestrating and managing the marketing pressure across all your channels: email, SMS/RCS, WhatsApp, push wallet, etc.
Controlled and secure deliverability

Productivity

Campaigns and automated workflows that can be activated immediately
The Design Smart Check to monitor the quality of your designs
A Campaign Dashboard that aggregates your results across your online and offline channels

Optimize every stage of the customer journey, from conversion to loyalty

An easy-to-use platform that can be integrated into the daily work of CRM teams to save time, streamline the customer journey and personalize the customer experience.

CENTRALIZATION OF ON & OFF DATA

Build the foundation of your CRM strategy and enrich customer knowledge

Centralization of customer data (PoS, e-commerce site, customer service...)
Create and customize forms to collect data on your customers and prospects
Creation of a file with a unique view by customer (average basket, turnover, number of purchases...)
Data hosting in France
Automatic management of RGPD rules (opt-in, opt-out, automatic exclusion from mailing lists ....)

To go further → Consolidate your data with Splio CDP

Predictive audiences

Focus on your customers when their buying propensity is at its strongest.

Tinyclues AI automatically identifies the 20% of customers likely to generate 80% of revenue.
Most purchase-ready customers: score your entire database to predict which contacts are most likely to buy, across all channels
Single buyers: trigger the second purchase when their likelihood to buy is highest.
Inactive: Reactivate customers at risk of churn when their buying propensity is strongest to limit attrition.

Segmentation of your database

Segment contacts to send them adapted messages

Creation of all your segmentations in no code in complete autonomy
Creation of simple or advanced multi-criteria segmentations based on socio-demographic, behavioral, transactional criteria (on and/or offline purchases, spending X amount on a specific product category), or any other customized criteria related to your business
Creation of static or dynamic segments, evolving with the real-time update of your contacts' data, such as in the context of anniversary campaigns

Product recommendation

Engage your customers with personalized product recommendations

Automatically activate the right products for each customer and boost conversion without slowing down campaign creation.
Integrate recommendations for each customer based on their individual behavior: purchase history, website browsing, socio-demographic profile, etc.
Offer dynamic recommendations calculated daily
Centralize and synchronize all your recommendation rules in just a few clicks
Add your recommendation blocks to your Email Builder using drag & drop (up to 6 products)
Save and reuse your blocks endlessly in multiple designs

Scripting and customer paths

Create automated, multi-channel scenarios to communicate at every key stage of the lifecycle

Customer journey orchestration based on multi-branch scenarios integrating multi-criteria allocation conditions
- Creation of one-shot campaigns: marketing newsletters, sales campaigns (new collection launches, private sales, etc.), seasonal events (Christmas, Valentine's Day, etc.).
- Creation of automatic trigger campaigns: Scenarios that are automatically triggered according to your customers' behavior (abandoned cart, welcome pack, real-time transactional emails, customer feedback, anniversary, etc.).
Distribution of your campaigns on all your channels, ensuring the best deliverability on the market
- Native channels: Email, SMS, Push notification wallet
- Other integrated channels via our partners

Design customization

Create custom designs and templates to boost click-through rates

Creation and layout of your messages in drag and drop
Mobile responsive by default
Integration of dynamic content to personalize your messages based on all customer data (purchases, products, etc.)
Save your favorite content blocks in your library to reuse them in other designs (header, footer, product banner...)
Provision of template blocks that can be used in all your content

Marketing Pressure

Monitor the number of solicitations received by each of your basic contacts

Limit the number of unsubscribes to not tarnish your brand's image by setting up marketing pressure management rules.

The prioritization rule is simple: the communication sent the earliest in the day will be prioritized for a contact who needs to receive two or more.

From a calendar view through which you can manage your campaign plan, you can determine the overall pressure for each contact:

Daily, weekly and even monthly
By channel (email and/or sms)

Content marketing

Creativity and productivity boosted by generative AI

Short of ideas for writing your campaigns?
Give your instructions to Splio's Gen AI engine and get content in seconds!

Need to translate your campaign content?
Copy and paste your content into the insert and get it translated into the language of your choice in just a few seconds!

Mobile messaging

Increase the impact of your marketing campaigns with the RCS channel

RCS (Rich Communication Services) is the evolution of traditional SMS, offering an advanced, interactive messaging experience.

RCS enables the integration of multimedia content such as images, videos, Gifs, carousels and interactive buttons, thus boosting conversion.

No need for additional consent to use the channel
Authentication of the sender through certification, reinforcing consumer confidence
Highlighting the brand's visual identity (logo, colors, branding, etc.)
Access to marketing indicators (click-through rate, unsubscribe rate, conversion...)
Remove character limit
Compatible with all mobile formats (Android, iOS 18...) and no installation required

Open up this new channel to boost your conversions with abandoned cart relaunches, promotional offers, product launches...

Omnichannel

Connect Splio to your Retail ecosystem with webhooks

Webhooks enable the Splio platform to communicate with all your tools (clienteling, customer service, Push App...) and trigger actions from automatic campaigns as soon as an event occurs.

Trigger the VIP birthday customer list to be sent to the clienteling tool for personalized calls.
Trigger Push App notifications to customers based on their lifecycle.

Leverage omnichannel to improve the on & offline customer experience.

WhatsApp for Retail

Activate WhatsApp in your CRM

Thanks to webhooks, Splio lets you add WhatsApp to your CRM strategy and trigger personalized communications. An integration developed with our partners Wax and Simio guarantees a turnkey solution.

Confirm an order and send delivery tracking
Recovering an abandoned cart
Call back a customer appointment

Optimize your customer relation by integrating WhatsApp into your CRM actions, and easily engage your customers on their preferred channel.

Campaign Performance Dashboard

Measure the impact of your CRM actions on your e-commerce and in-store sales

Track your performance and analyze the ROI of your marketing campaigns
Analyze your campaign indicators and adapt your tactics
Adjust your strategies to reach your objectives: increase the frequency of purchase, average basket, reactivation of the inactive...

Deliverability

Splio is the champion of deliverability

As a member of Signal Spam, Splio has been ensuring since the beginning that your campaigns are delivered correctly and that you are reputed by Mailbox Providers.

Business support

Our Customer Success Managers come from the retail and e-commerce industries, and support you in the daily use of Splio and the deployment of your marketing plan in the platform.

Connected to your ecosystem

Connected to all your tools for more performance CMS, PoS, customer service, customer reviews, forms...

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Choose Splio

Exploit the full potential of your data to engage your customers in a unique and lasting relationship.