Paris, February 12, 2026 – Splio announces the launch of its AI-first CRM powered by Tinyclues AI. Now integrated at the core of the platform, predictive AI helps brands orchestrate and personalize their communications at scale across every channel (email, SMS, RCS, WhatsApp...). Splio also unveils "Ask My CRM," its new AI agent designed as an intelligent marketing copilot that, plugged into each brand's customer data, makes customer knowledge easier to access, and speeds up day-to-day CRM management, from analysis to actionable recommendations.
Splio made the strategic choice early on to invest in AI, especially with the acquisition of Tinyclues in 2023, to get ahead of rapid changes in the CRM Market. Today, the company runs an AI-first model with 30% of its annual recurring revenue coming from its AI offerings. Companies such as Air France, Fnac Darty, SNCF Connect, Samsung, as well as ETAM, Maisons du Monde, Mademoiselle Bio, and 30% of its recurring revenue coming from its AI offerings. Companies such as Air France, Fnac Darty, SNCF Connect, Samsung, ETAM, Maisons du Monde, Mademoiselle Bio, and Cyrillus in retail already rely on Tinyclues AI on a daily basis.
"We quickly recognized the value of predictive AI in CRM. Market acceleration, driven first by generative AI and now by the emergence of AI agents, has validated that view. Today, Splio is an AI-first company and aims to generate more than 50% of its revenue from AI, by 2027, through the deployment of Tinyclues AI at the core of its platform," says Antoine Scialom, Co-CEO of Splio.
The emergence of generative AI platforms, such as OpenAI, Google, Perplexity, and Anthropic, along with their LLMs, is poised to revolutionize the web by shifting it from navigation to an increasingly conversation-led experiences.
In commerce, the rise of AI agents is enabling more guided customer journeys, helping users through to the completion of an intent (booking, choosing, or purchasing). As for CRM, the acceleration is just as strong for marketers whose challenge remains to drive revenue without sacrificing customer relationships, but it now plays out at a different scale and at the speed of real-time conversations.
Tomorrow, optimizing the customer experience on communication channels alone will no longer be enough. Brands will also need to sustain customer preference beyond their e-commerce site, in new conversational spaces across the agentic web. In this context, personalization can no longer rely solely on manual rules; it requires the ability to anticipate, prioritize, and orchestrate.
For Splio, prediction has become the new foundation of CRM, helping it scale to meet the changes in customer relationships. When channels multiply and journeys become more fragmented, personalization can no longer rely on intuitive rules and manual actions. It requires the ability to anticipate in order to remain relevant to every customer.
Tomorrow, as commerce becomes agentic, the role of CRM will grow stronger and will become the source of truth. A predictive CRM will be essential to keeping conversations, and brands' future agents relevant. To contribute to retention and growth, these agents will need to rely on customer intelligence capable of anticipating and contextualizing the relationship.
It is within this new context, between personalization at scale and the rise of agents, where Splio fits in. By making prediction the heart of its AI-first CRM, the company enables brands to tackle personalization challenges at scale today, while laying the foundations for a CRM designed as the reference interface for an increasingly conversational and agentic customer relationship.
"At the time of the Tinyclues acquisition, predictive AI was not yet at the center of conversations, but it was already being adopted by early adopters like Air France, Samsung, and Fnac Darty. Today, it has become essential to run CRM at the pace of market change. That's why we're integrating it directly into our new platform, to make its use broadly accessible. We felt it was necessary to evolve our AI to prepare brands now for the era of agentic commerce and conversation," says Antoine Parizot, Co-CEO of Splio.
Splio is delivering on its vision of a CRM that has fully entered the AI era. Because customer data is at the core of CRM performance, AI becomes essential to leverage it at scale, improve performance, and gain productivity.
Tinyclues AI now underpins the products that make up Splio's CRM, including marketing automation and loyalty, by using prediction to make personalization and orchestration more effective. Originally designed to generate predictive audiences based on product catalogs, the engine is evolving toward a customer-centric approach, capable of starting from each individual's intentions to determine the most relevant journeys. As customer relationships become increasingly conversational, customers interact with brands when they want, on the channel they prefer. Tinyclues AI therefore becomes essential for helping the CRM to predict in real-time the best message, product, or reward for each customer at the right moment.
Enhanced with generative and agentic capabilities on top of predictive AI, Tinyclues AI is emerging as a key building block for orchestrating customer engagement at scale, and in the future, for making CRM fully compatible with the new journeys enabled by agentic commerce.
This evolution shows up in Splio's AI-first CRM, whose technology stack and user experience have been redesigned to embed Tinyclues AI and enhance personalization features.
"Integrating Tinyclues AI into Splio's marketing automation had a direct impact on our performance starting in Early Access. Predictive audiences enabled us to triple our conversion rate on average, while targeting each campaign more effectively. We also found that across our A/B test campaigns, 90% of our revenue is generated by 28% of our base. This has allowed us to focus our efforts on the right segments, better prioritize our campaigns, and manage CRM with greater precision," says Cédric Gourgeon, e-commerce director of Mademoiselle Bio.
Splio also unveils "Ask My CRM," an AI agent that acts as a copilot for marketing teams, providing insights to spot opportunities and context-aware recommendations from their own data. Connected in real time to each brand's database, it doesn't just execute queries, it understands the business context, "speaks CRM," and analyzes all available information. Every day, teams will be able to converse with their agent to diagnose performance drops, identify new campaign opportunities, and generate ready-to-use deliverables (reports, one-pagers, action plans), directly from customer data.
This new milestone is part of Splio's AI roadmap, with thegoal of putting CRM back at the center as customer relationships become more conversational.
About Splio
Splio is one of the first French marketing technology scale-ups to evolve its CRM from SaaS to an AI-first model with over 30% of annual recurring revenue (ARR) coming from AI. Based in Paris, the company has 180 employees across four offices in Europe and the MEA region (Middle East and Africa).
As conversation is set to become the new digital default, CRM must keep pace with the speed of agentic commerce without losing what sets it apart: a personalized relationship that creates value. Splio’s vision is CRM where prediction becomes the foundation of personalization at scale, on the brand’s channels as well as in new third-party conversational spaces.
Splio offers brands an AI-first CRM powered by Tinyclues AI, enhanced with generative and agentic capabilities in addition to predictive AI, to orchestrate personalized customer marketing at scale across all their channels (email, SMS, RCS, WhatsApp...). Splio also includes Ask My CRM, an intelligent copilot agent that makes customer knowledge easier to access, detects opportunities, and recommends practical actions daily.
Already adopted by over 500 companies (retail, telecom, tourism, transportation...) in Europe and MEA, Splio is used daily by brands such as Air France, Fnac Darty, Pierre Hermé, SNCF Connect, KIABI, Cyrillus, APC, Izac, SAMSUNG and Orange.
Press contact
Clémence Rebours – c.rebours@nouvelles-graines.com
Sandra Fernandes – sfernandes@splio.com