Mettiti nei panni dei tuoi clienti!

The theme of this year's edition of the Netcomm Forum is "Next Retail" and the key concept of the most important "Digital Commerce Retail Event" is innovation as a growth driver and the vision of the consumer as "one".

Noi di Splio crediamo nel futuro del retail e riteniamo che per i marketer si prospettino ottime opportunità! At the moment we are breathing, toccing, living the profound changes that are taking place in the retail sector and we do not see the time to see the great benefits that this transformation will bring to the brand. But this involves a rethink on the part of the companies, which must rethink their marketing strategy by changing their point of view, passing on to the consumer.

Ecco quindi 5 ottimi motivi per mettersi nei panni dei tuoi clienti, 5 suggerimenti che vorremmo dare a tutti i marketer del mercato retail e ai pure playere che verranno a trovarci al nostro stand (D12) durante i due giorni della manifestazione.

Passa dal B2C al C2B

Consumer behavior has undergone a profound transformation. Millennials have changed the relationship between brand and customer. Our vision helps retailers optimize this new approach: moving from a top-down B2C approach to a C2B logic. Un " nuovo marketing " che porta i brand a mettersi nei panni dei loro clienti, in particolare in quelli dei Millennial, che rappresentano il futuro del retail, e coinvolgerli fin dal primo contatto, non solo al momento dell'acquisto, come avveniva una volta.

Conosci i tuoi clienti

Treat your customer as an individual and establish a lasting relationship with him/her. We are very proud to say with certainty that this is possible and we can prove it by visiting our stand, which we share with Commanders Act. We are convinced that the key to a brand's success is the knowledge of its customers. A successful marketing strategy must take into account the feedback from the customers themselves. Una visione completa che consente ai retailer di condurre campagne omnichannel realmente efficaci.

Allinea la tua strategia, online e offline

I brand devono considerare questa nuova era del retail come un'opportunità per una digital e omnichannel transformation. I marketer avranno tre importanti vantaggi dall'allineamento delle loro strategie online e offline: regalare una customer experience unica, avere un tasso di conversion maggiore e lavorare a stretto contatto con i loro équipe locali.

Considera ogni cliente un cliente fedele

Loyalty marketing goes far beyond a simple loyalty program. It is an approach, the desire on the part of the brand to create a genuine and cooperative relationship with its customers. The market must offer each customer an experience that transforms them into an ambassador of the brand. Transforming each customer into a loyal customer should be one of the main focuses. La fedeltà di un consumatore va alimentata, deve essere integrata con il suo comportamento digitale e deve essere alla base della strategia delle aziende, con l'obiettivo di aumentare le vendite e la brand awareness. [scopri di più]

Considera lo store come un nuovo canale

The marketers must start to reconsider the physical sales point, keeping it in a new light. The time of the retailer, with its dozens of identical stores throughout the country, with the same focus on the product, has come to an end. The shop could be a new channel if it is considered in a different way: an experience, a place to have a personal contact with the brand, a place to meet people with the same interests, an experience place, where to take pictures and share information on social issues. A reality that can change every month.

Would you like to learn more about these new opportunities? Come and visit us at our stand (D12) during the Netcomm Forum and get more information on how to become a successful retailer by following these 5 tips.