How to maximize CRM with predictive AI?

KIABI, who is a family-friendly French brand with over 45 years of experience in the retail sector. The brand's CRM teams wanted to increase customer engagement while meeting an ambitious business plan, without increasing the marketing pressure exerted on core contacts. Splio Predictive AI has helped them achieve this goal.

KIABI was able to implement a unique and personalized CRM strategy thanks to Splio's predictive AI:

• Diversification of advertising by identifying new campaign opportunities not included in the initial CRM plan, and playing on the complementary nature of the products in the brand's catalog.
• Optimize targeting by generating unique targets and prioritizing campaigns, while taking into account marketing pressure rules, to put all brand customers back in the center of attention, whatever their buyer profile is.
• Ongoing performance analysis to identify trends in each campaign and adjust the focus for future campaigns, thus ensuring the business success of the CRM plan over the year and in each country in Southern Europe.

Discover the advantages and benefits of predictive AI through KIABI's success story.