November 4 and 5, 2026
eShow Madrid 2026:
Agent-Based AI at the Heart of CRM
CRM is entering a new phase in its evolution. After enabling a deeper understanding of customers and automating campaigns, artificial intelligence is now paving the way for a smarter, more conversational, and more effective CRM. For marketing teams, this is an opportunity to make better decisions, accelerate execution, and create increasingly personalized experiences.
At eShow Madrid, Splio invites you to explore this new generation of CRM firsthand through demonstrations, use cases, and discussions with our experts.
Book your appointment now to enjoy an exclusive experience at our booth ➡️
At eShow Madrid, Splio invites you to explore this new generation of CRM firsthand through demonstrations, use cases, and discussions with our experts.
Book your appointment now to enjoy an exclusive experience at our booth ➡️
November 4 and 5, 2026 | Halls 3–5 | Booth 3C41
Why visit Splio at eShow Madrid 2026?
Two days of the trade show at IFEMA Madrid focused on artificial intelligence.
Ask My CRM
Will speed up CRM decision-making
Last February, Splio launched its first AI agent: Ask My CRM. It’s a true CRM co-pilot connected to your customer data; Ask My CRM transforms raw data into concrete actionable insights for CRM, marketing, and business teams.
Designed entirely to understand CRM, our AI agent tailors its analyses to your challenges in reactivation, growth, and management, recommending actions and strategies tailored to your specific context.
Designed entirely to understand CRM, our AI agent tailors its analyses to your challenges in reactivation, growth, and management, recommending actions and strategies tailored to your specific context.
AI-First CRM
Unlock the full potential of your CRM
Splio is evolving from a marketing CRM platform to an AI-first CRM platform, where artificial intelligence is integrated at the core of every feature. With tinyclues’ predictive AI—now integrated into Marketing Automation —you can personalize your campaigns at scale and empower your teams to act more quickly and effectively.
Come visit our booth to see the platform in action and talk with our experts.
Come visit our booth to see the platform in action and talk with our experts.
Expertise
Take advantage of the expertise of the industry leader Retail
Beyond technology, the success of a CRM strategy is based on experience. For more than 25 years, Splio’s teams have been supporting brands such as Bodeboca, Equivalenza, FNAC-Darty, Etam, and KIABI in their efforts to build customer loyalty, gain customer insights, and improve marketing performance.
At eShow Madrid, come meet our CRM experts to discuss your brand’s future challenges, learn about real-world client case studies, and get recommendations tailored to your goals.
At eShow Madrid, come meet our CRM experts to discuss your brand’s future challenges, learn about real-world client case studies, and get recommendations tailored to your goals.
November 5 | 12:55 p.m. | Technology for Marketing Theater
From Data to a Glass: Bodeboca and Decántalo's CRM Raises a Toast
Bodeboca and Decántalo already had one of the most advanced CRM strategies in their industry, based on extremely precise segmentation and personalization, built manually by their team. In this session, you’ll discover how the brand is taking its strategy a step further thanks to the Agentic Customer Platform.
We’ll discuss how artificial intelligence enables a shift from rule-based segmentation to a more predictive understanding of the customer, identifying opportunities that until now remained hidden in the data and facilitating faster and more effective decision-making.
We’ll also explore how predictive AI and Ask My CRM —Splio’s customer intelligence agent— help transform data into actionable recommendations, enabling CRM teams to save time, expand their analytical capabilities, and uncover new growth opportunities.
We’ll discuss how artificial intelligence enables a shift from rule-based segmentation to a more predictive understanding of the customer, identifying opportunities that until now remained hidden in the data and facilitating faster and more effective decision-making.
We’ll also explore how predictive AI and Ask My CRM —Splio’s customer intelligence agent— help transform data into actionable recommendations, enabling CRM teams to save time, expand their analytical capabilities, and uncover new growth opportunities.
I would like to schedule a meeting with Splio at eShow Madrid 2026
Splio is an AI-first CRM platform that helps brands orchestrate personalized customer marketing at scale. Powered by Tinyclues’ predictive AI, it combines marketing automation, a CDP, and loyalty programs into a single solution, and integrates Ask My CRM, an AI agent designed to support marketing teams in their day-to-day decisions and actions.