How to make loyalty the driving force behind your e-commerce sales strategy?

Case study: Deeluxe

Deeluxe loyalty program with Splio

A sales strategy boosted by loyalty

To go hand in hand with the opening of its clothing offer for the whole family, the pure-player brand Deeluxe has decided to launch Deeluxe Club, its entirely digital loyalty programme.

With this case study, discover how transactional and relational loyalty can boost your e-commerce sales:

  • Create an engaging and accessible loyalty programme.
  • Digitise your entire loyalty programme.
  • Encourage the creation of a unique relationship with each of your customers through personalisation.

Enjoy your reading!