How to achieve 80% more sales with the Welcome campaign

SPLIO and Casa Viva present the retailer's 1to1 Digital Welcome strategy

As has become customary, in March SPLIO did not miss out on its place in the Digital 1to1. Este evento, referencia en el sector digital y en formato de citas one to one, congregó a destacadas marcas de retail y e-retail con los que pudimos compartir 2 jornadas de intenso trabajo y networking.

Además de las reuniones 1to1, invitamos a nuestro cliente Casa Viva a exponer la aplicación práctica del Customer Experience Management, en este caso centrándonos en su programa de Bienvenida.

Tal y como explicó Daniel Álvarez, Director of IT at Casa VivaThe main purpose of the welcome programme is to enhance the customer's experience. Casa Viva established 3 main objectives that had to be met by its welcome program:

• Create a relationship with the brand
• Promote a second visit to the shop
• Learn about the advantages of Club Casa Viva and the different sales channels

From here on, and with the help of SPLIO, we have designed a welcome contact plan for new Casa Viva and Kare customers. Depending on the origin of the information, the customer will be contacted by email or SMS. Depending on the interaction with the first message, a series of recorders were set up.

Así, a través de una campaña sencilla pero muy efectiva, Casa Viva ha logrado excelentes resultados, como aumentar un 80% las ventas de los nuevos clientes en los primeros 15 días (4,2% sobre total de tickets).

Además de mejorar la experiencia de nuestros clientes, la campaña de bienvenida nos proporcionar una alta rentabilidad, ya que las ventas conseguidas suponen casi 8 veces la inversión realizada.

Here are some more images of the event. If you would like more information about the Casa Viva success story or how SPLIO can help you achieve these amazing results, contact us