Ask My CRM Conversational AI co-pilot connected to your CRM

Ask My CRM:
The conversational AI agent that makes your CRM data talk

Ask a question, get recommendations, activate the right CRM actions.
Data-Driven CRM

A CRM co-pilot connected to your data

Connected in real time to your customer database, Ask My CRM supports Ask My CRM in your daily CRM tasks through natural language conversation.

  1. Ask your questions in the language of your choice.

  2. The agent reads and understands your CRM data

  3. It responds and suggest the next action: segmentation, activation, insight, reporting

Conversations

From question to action: query your CRM in natural language 

Query your data as you would speak to an analyst: Ask My CRM with structured results and possible next steps.

  • Which of my customers are at risk this month?

  • Which channel is most effective at reactivating users who have been inactive for 90 days?

  • Which segments have the best Customer Lifetime Value (CLV)?

Recommendations

What the agent delivers

Beyond the response, Ask My CRM transforms raw information into concrete levers for action.

  • Highlights areas for improvement across your CRM data and performance

  • Identifies opportunities: segments, campaigns, performance drivers

  • Recommends actions and strategies tailored to your context

  • Generates clear summaries ready to be shared internally

CRM challenges

Concrete answers to your business needs

Ask My CRM an agent that understands CRM and tailors its analyses to your reactivation, growth, and management challenges.

Reactivation & churn

  • Which customers are at risk over the next 30 days?
  • Which scenario best reactivates customers who have been inactive for 90 days?

Growth (upsell/cross-sell)

  • Which customers are most likely to purchase in category X?
  • Which segments generate the highest average order value/CLV?

<span>Reporting and Performance Tracking</span>

  • Which scenarios contribute most to CRM revenue?
  • Which segments perform best by channel during this period?

Productivity 

Immediate gains for CRM teams

Less time spent searching for and cross-referencing data. More time to manage and activate.

  • Save time on analysis and segmentation

  • Reduce back-and-forth between data, tools, and teams

  • Align everyone on a single source of truth

  • Move faster from data to Action

Frequently Asked Questions

Ask My CRM a conversational agent connected to CRM data, capable of communicating in natural language, understanding business intent, and performing a series of steps (analyzing, synthesizing, proposing an action). Unlike a simple chatbot, it relies on data and access rules to provide structured, decision-oriented responses.

Ask My CRM CRM data available in your Splio platform (profiles, consents, events, activation history, performance), as well as authorized connected sources. Customer data remains hosted within the Splio environment and no data is extracted or moved outside the platform.

Ask My CRM supports Ask My CRM in your daily work. First, the agent improves team productivity by providing access to key insights without constantly relying on analysts or dashboards. It then helps you make better decisions by quickly clarifying what is happening in your CRM and why, whether it's performance, segments, or anomalies to investigate. Finally, it helps you take action by detecting opportunities and recommending the most relevant levers, based on your CRM data and predictive signals.

Ask My CRM be used as soon as your data is available on the Splio platform. No training is required to use it; it is ready to use and operational in just a few minutes.

Ask My CRM on several language models depending on usage: Claude Opus 4.5 is used for the chat experience and SQL query generation, while Gemini 2.5 / 3.0 Flash is used for discovering, qualifying, and selecting relevant data to be mobilized.

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