Scoring is the act of assigning a note (a "score") to a customer or prospect, based on various criteria, whether quantitative or qualitative. This score will then be used to enrich the person's profile and will serve as a filter to optimize the targeting of marketing operations.  

What is a predictive score?

A score is the probability that a phenomenon will occur. It is used to predict future behavior.  

For example:

• What is the probability that this customer will purchase this product in the next 2 weeks?  
• What is the probability that this customer will respond to this email?  

For what benefits? 

• Better targeting by obtaining better return rates, you increase your ROI.
• Optimization of the use of promotions by offering discounts only to promophile customers, you improve your margin.
• Detection of new opportunities: data analysis allows you to build and enrich profiles and thus detect appetite for products other than those already purchased and ultimately increase your sales.
• A more sustainable customer relationship: by assigning scores to each customer according to their appetites, brands can set a threshold of relevance for a communication to be addressed or not. Customers feel recognized and are more loyal to the brand. The "lifespan"of your customers is extended!

Scoring is the act of assigning a note (a "score") to a customer or prospect, based on various criteria, whether quantitative or qualitative. This score will then be used to enrich the person's profile and will serve as a filter to optimize the targeting of marketing operations.  

What is a predictive score?

A score is the probability that a phenomenon will occur. It is used to predict future behavior.  

For example:

• What is the probability that this customer will purchase this product in the next 2 weeks?  
• What is the probability that this customer will respond to this email?  

For what benefits? 

• Better targeting by obtaining better return rates, you increase your ROI.
• Optimization of the use of promotions by offering discounts only to promophile customers, you improve your margin.
• Detection of new opportunities: data analysis allows you to build and enrich profiles and thus detect appetite for products other than those already purchased and ultimately increase your sales.
• A more sustainable customer relationship: by assigning scores to each customer according to their appetites, brands can set a threshold of relevance for a communication to be addressed or not. Customers feel recognized and are more loyal to the brand. The "lifespan"of your customers is extended!