Understanding how VTAP technology multiplies Mobile Wallet usage

VTAP, the technology that multiplies Mobile Wallet usage

In a world where omnichannel customer experience has become the standard, brands are looking to seamlessly and intelligency connect physical and digital touchpoints. That's exactly what the VTAP x Splio integration enables: turning every in-store visit into actionable data to optimize and personalize the customer experience.

What is VTAP?

VTAP is an NFC technology that enables the reading of digital passes stored in Apple Wallet, Google Wallet, or Samsung Wallet, without the need for a dedicated app. It relies on standalone NFC readers and does not require any connection to a POS system, making deployment significantly easier. With a simple "tap" on an NFC reader, your customers can:

• Identify themselves as a loyal members
  
• Validate their loyalty card
• Retrieve their in-store shopping cart
• Take part in promotional campaigns (Tap2Win)
• Access VIP events

This instant, frictionless interaction paves the way for a new generation of in-store engagement, while also giving brands a powerful new lever.

VTAP + Splio: turning physical interactions into actionable data

Thanks to integration with Splio, each VTAP interaction becomes an enriched interaction that can be leveraged directly within the platform.
This makes it possible to:

• Collect valuable data: enrich customer profiles with offline behavioral data
• Measure foot traffic: track physical visits in stores, gyms, or any other location - without collecting sales data
• Optimize your campaigns: use footfall data to refine segmentation and improve ROI
• Create an emotional connection: deliver seamless, frictionless experiences that leave a lasting impression
  
• Increase repeat purchase rates: identify and engage loyal customers from their very first visit
• Maximize Customer Lifetime Value: Deliver personalized experiences that build loyalty

VTAP, the everyday technology revolutionizing the customer experience

Let's explore how VTAP technology streamlines customer interactions at points of sale using NFC cards integrated into mobile wallets.

Ticketing & check-in

NFC tickets and keys are reinventing access control by replacing traditional physical media. Digital membership cards make it easier to access venues and events. Adopting VTAP technology enables a more modern, seamless, and frictionless on-site experience.

Loyalty, engagement, and personalized in-store experiences

• In-store customer identification and engagement
  The VTAP reader instant loyalty card validation at checkout, simplifying usage and reducing transaction time. It also makes it easier to personalize clienteling actions and activate more engaging in-store journeys, such as access to VIP events or exclusive areas.

• 
  Loyalty benefits & rewards 
  VTAP technology makes it easier instantly earn and redeem points at checkout. It also enables the seamless activation of high-value marketing mechanics, such as gamified Tap2Win experiences and targeted promotions, to maximize engagement and conversion.

• Online to offline journey continuity
  Cart retrieval with VTAP turns checkout into a smooth, instant experience: a simple tap allows customers to access their recovery cart and complete their in-store purchase seamlessly, without friction.