Splio adds RCS and WhatsApp into its platform

Mobile marketing is evolving, and consumers expect more immersive communications from brands, more engaging and adapted to their daily uses.That's why Splio is now integrating the RCS channel into its CRM marketing platform and deploying webhooks to connect WhatsApp!

The addition of these two new marketing channels to Splio will enable Retail brands to orchestrate even more powerful marketing:

• Multiply the points of contact with customers on their preferred channels
• Offer richer and more impactful messages
• Maximizing the performance of marketing campaigns

What is RCS? 

A major evolution of SMS, RCS (Rich Communication Services) has arrived in customer marketing and on consumers' smartphones.

Unlike traditional SMS, RCS enables the integration of multimedia content such as images, videos, Gifs, carousels and clickable links, providing a more advanced and interactive messaging experience. Retail brands now have an enriched, interactive and immersive messaging channel to engage with their customers in a more engaging way.

RCS is an alternative marketing channel with great potential because it does not require :

• Additional consent
• Special download
• Account creation

It also guarantees secure communication: the sender is authenticated through certification, reinforcing consumer confidence.

A channel in full adoption and already popular within retailers

A new mobile messaging service for consumers, RCS is used by 2 billion active users worldwide, and is being rapidly adopted in France by the country's leading telecom operators: Orange, SFR and Bouygues Telecom.

Today, Retail is the leading user sector in France, accounting for 35% of RCS campaigns sent. Its growing adoption demonstrates its effectiveness in energizing customer marketing. Exchanges become more interactive, instantaneous and personalized, fostering a bond of trust with brands.

A new, high-potential marketing channel is emerging

With higher open rates than traditional e-mail and SMS, RCS is gradually becoming the global standard for mobile marketing:

• Highlighting the visual identity of brands (logo, colors, branding) for more coherent and impactful communications.
• Access to precise indicators (click-through rates, unsubscribe rates, conversions, etc.) to measure campaign performance
• Removal of the character limit, enabling more detailed and fluid communication
• Maximize engagement with intuitive interactions thanks to integrated action buttons.
• Compatibility with all mobile formats (Android...) and with the widespread availability of iOS 18, which will accelerate coverage, currently estimated at 50% in France.

Thanks to these advanced features, RCS offers conversion rates up to three times higher than SMS. By combining personalization and interactivity, it revolutionizes mobile communication and offers brands a powerful lever to boost customer engagement and loyalty. It opens up new perspectives for marketers in search of high-performance and measurable tools.

WhatsApp for Retail: a powerful lever for customer engagement

Splio now integrates WhatsApp into its CRM platform through webhooks. An integration developed with our partners Simio and Wax, guaranteeing a turnkey solution to enable Retail brands to engage their customers where they are already active!

In Italia, WhatsApp è utilizzato da circa 35,7 milioni di utenti, rendendolo l'app di messaggistica più popolare a livello nazionale. È quindi un potente strumento per le aziende che apre nuove possibilità di crescita.

Its massive adoption makes it a key channel for interacting with customers simply and instantly.

What is WhatsApp for marketing?

Conversational marketing is becoming a key lever for brands, and consumers are demanding more direct and instantaneous interactions.

The addition of WhatsApp as a marketing channel will enable Retail brands to:

• Communicate directly with their customers via their favorite messaging service
• Send more personalized messages tailored to consumer expectations
• Improve campaign performance with a high-engagement channel

Thanks to its integration via Splio webhooks, brands can now send personalized notifications and messages on WhatsApp, in addition to SMS and RCS.

WhatsApp enriches brand communication by offering:

• A direct and instantaneous channel for more natural interactions
• A better brand identification thanks to a certified profile
• An alternative to traditional channels, with high opening rates

A strategic channel already adopted by consumers

With 63.7% of French Internet users using WhatsApp, this channel has become a reflex for everyday communication. Brands that integrate WhatsApp into their CRM can respond to the new habits of consumers, who prefer instant messaging to receive information and track orders.

What's more, WhatsApp guarantees secure and authenticated communication, boosting consumer confidence and enabling brands to professionalize their image.

A strategic channel for retailers

Thanks to its integration with Splio, WhatsApp becomes a strategic channel for Retail, offering a variety of high-performance uses:

• Real-time order confirmation and delivery tracking
• In-store appointment reminders to enhance the customer experience
• Revive an abandoned basket with an exclusive offer
• Personalized notifications based on customers' purchasing behavior

With higher open rates than email and SMS, WhatsApp is establishing itself as an essential channel to maximize engagement and conversion.

By connecting WhatsApp via Splio, Retail brands can orchestrate more fluid and impactful communication, adapting to their customers' uses.

Contact our teams for a  demo!

 

*Source: AF2M