Encourage repeat purchases and build loyalty with an engaging loyalty program

Faced with loyalty and engagement challenges, GoodNews, a dynamic young coffee brand, decided to leverage customer data and Marketing Automation. Already a Marketing Automation customer, GoodNews naturally turned to Splio to maximize the use of its customer data and develop an innovative loyalty program based on mobile wallets and personalized rewards.

GoodNews implemented a unique and engaging loyalty strategy with Splio :

• Build an innovative loyalty program combining rewards and gamification to encourage repeat purchases and diversify the range of products purchased, beyond just coffee.
• Maximize engagement with young, urban customers by using mobile as the main vehicle for the loyalty program, ensuring advanced personalization and segmentation of communications.
• Become the go-to coffee brand of choice for Generation Z and Millennials by centralizing and integrating online and offline customer information.

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