Paris, October 17, 2016 - SPLIO, a SaaS-based Customer Experience Management software provider, announces a €10 million fundraising round from the Fonds Ambition Numérique, managed by Bpifrance, as part of the Programme d'Investissements d'Avenir (PIA) steered by the Commissariat Général à l'Investissement (CGI), BNP Paribas Développement and Amundi Private Equity Funds (PEF).
SPLIO has leveraged its close relationships with its 500 retail and luxury clients to develop SPRING, the first SaaS-based Customer Experience Management platform for retailers.
The launch of the SPRING platform comes at a time when customer experience management is changing. In an era of increasing digitalization, it is more difficult for retailers to continue to meet their customers' needs as touch points multiply and customer journeys diversify. SPRING is responding to these new challenges by breaking down silos and offering a customer-centric view of the consumer. The entire company then has a complete view of the customer journey, regardless of the channels through which they interact with the brand.
The objective of the new management team put in place by the founders of SPLIO is to capitalise on its existing customer base, its technological lead and its excellent time to market to become the leader in this new market for retail.
"After 15 years of profitable and self-financing development, we had become a leading player in multi-channel campaign management.
says Raphaël Jore, Chairman and co-founder of SPLIO.
"Today, this fundraising will allow us to accelerate our growth and deploy our new platform."
"We are clearly in the right place at the right time with the right platform."
says Mireille Messine, Managing Director of SPLIO.
"We have made this capital increase to structure SPLIO, strengthen our technological lead and raise awareness of our SPRING software suite. These new investments will enable us to quickly take a leading position in SaaS customer experience management solutions.
"We were impressed by SPLIO's self-funded development and its success in opening sales subsidiaries in five countries, including China,
says Delphine Larrandaburu, Director of Investments at BNP Paribas Développement.
"This is a testament to their quality of execution and a testament to their ability to replicate and industrialise their business model in the coming years.
"We are very pleased to support SPLIO in the next stages of its development in this highly dynamic sector. We believe that SPLIO's critical size and its new SaaS-based SPRING platform make it a key player in this ecosystem and undoubtedly a player in the consolidation of the sector."
comments Frédéric Le Brun, Director of Investments at Bpifrance.
About BNP Paribas Développement
BNP Paribas Développement, a subsidiary of the BNP Paribas Group, is a limited companý created in 1988 that directly invests its own funds to support the development of successful SMEs and ETIs and ensure their long-term survivaĺ by facilitating their transfer, in the capacitý of minority shareholder. Beyond̀ the financial means made available to the company to ensure stable resources, BNP Paribas Développement's vocation is to support the management team in the realisation of its medium-term strategic project. Our minority position ensures that our partners have appropriate governance without interference in day-to-day management, while benefiting from the strength of a recognised group and the experience of a partner with a portfolio of more than 300 holdings. Investing in our own funds guarantees our partners the possibilitý of long-term support, adapted to the project and allowing for the completion of intermediate operations: capital reorganisation, external growth etc. In 2016, BNP Paribas Développement created a structure dedicated to innovation capital that invests in seed and later rounds to support the growth of start-ups with potential.
http://www.bnpparibasdeveloppement.com
About Amundi PEF
With more than €5.5 billion in assets under management (as at 31 December 2015), Amundi Private Equity Funds offers its retail and institutional clients a wide range of products tailored to their needs, giving them access to the management of funds of private equity and infrastructure funds and private equity funds dedicated to the acquisition of direct stakes in unlisted companies. Amundi PEF supports companies at the development and transfer stages. Amundi PEF is an AMF-approved asset management company and a subsidiary of the Amundi group (the leading European asset manager with approximately €1,000 billion in assets under management at the end of June 2016).
www.amundi-pef.com
About the Fonds Ambition Numérique
The Fonds Ambition Numérique is an investment fund dedicated to digital start-ups, launched by the French government as part of the Programme d'investissements d'avenir (PIA), subscribed by Caisse des Dépôts and managed by Bpifrance Investissement. This fund intervenes in co-investment in start-ups with a high innovation potential, developing new technologies, uses and services of the digital economy.
Investors & Stakeholders
Bpifrance Investissement : Véronique Jacq, Victoire Millerand, Frédéric Le Brun
BNP Paribas Développement : Delphine Larrandaburu
Amundi PEF: Mathieu de la Rochefoucauld
Financial advisor SPLIO: Michael Azencot, Oriane Benveniste-Profichet, David Salabi (Financière Cambon)
Corporate legal counsel: Olivier Renault, Juliette Bordat (Renault, Thominette, Vergnaud & Reeve)
Investor legal advice and audit: Pierre-Olivier Brouard, Pauline Clémentin (Alerion)
Other counsel: Fabien Mauvais (Lamartine Conseil); Grine Lahreche, Christophe Bornes (LL.Berg)
Bpifrance Investissement legal counsel: Charlotte Sorin
Financial audit: Hugues Lisan, Virginie Vincent (ASC Consulting)
Technological audit: Ludovic Demare (Omycron)
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