Splio acquires rising tech nugget Gowento

08 November

Splio acquires rising tech nugget Gowento and integrates Mobile Wallets into its marketing platform.

Six months after the WeChat channel and one month after the neo-loyalty programs, Splio now integrates Mobile Wallets to its platform, and puts mobile at the heart of brands' CRM and loyalty strategy.

  • The mobile wallet market is booming: Google Pay is about to launch in France, Apple Pay is about to make new announcements, Samsung Pay was launched last spring, and WeChat Pay is taking off in China;
  • More than a payment method such as Apple Pay or Google Pay, Mobile Wallets applications are natively integrated into smartphones and therefore open up a new space for interaction and communication between customers and brands;
  • With Mobile Wallets, marketers are finally entering the mobile-first era of Millenials, the post-app era and the Mobile Moments era;
  • The benefits for marketers? To modernise customer relations by finally placing the mobile phone at the heart of the neo-fidelisation strategy, to engage the customer at all times and in all places, and to open up new development perspectives that aim to consider all consumers as loyal customers, thanks to the mobile phone and digital technology.

Paris, November 8, 2018 - Splio is proud to announce today the acquisition of French tech startup Gowento, a mobile customer engagement solution. Splio has chosen this high-growth nugget to become the major player in mobile CRM and to modernise customer relations in depth. Strongly inspired by its knowledge of the Chinese market and WeChat, Splio is pursuing its product development strategy around neo-fidelization by adding Mobile Wallets to its platform.

" For a first acquisition, Splio is making a strong move with Gowento, and sending a clear message to the European market. While China and the US are already ahead of the game in terms of mobile wallets, Splio is now making a difference in Europe with the integration of Gowento technology into its platform. A brand can now finally place mobile at the heart of its neo-fidelisation strategy and modernise customer relations without the need to download an application," said Mireille Messine, CEO of Splio. " Gowento is also a great human adventure that starts today! We are delighted to welcome our talented, visionary and new employees, whose values and desire to advance the market we share.

Splio combines marketing automation and loyalty marketing, enabling the management of marketing campaigns and neo-loyalty programs on and offline. With the acquisition of Gowento, Splio places Mobile Wallets at the heart of CRM and neo-loyalty challenges, enabling loyalty cards to be digitized, Wallet push notifications to be sent, and geolocated, individualized displays to be triggered near points of sale.

Founded in 2015 by Rabye Marouene, Sébastien Alexandre and Loris Guignard in Paris, Gowento is a startup that has developed its product around the still under-exploited potential of Mobile Wallets, pre-installed applications that go far beyond the mobile payment function. In less than 3 years, Gowento has attracted no less than 50 brands including Fnac, DESSANGE, Darjeeling and Nicolas, and the solution has been deployed in more than 60 countries.

" Mobile is the main interface for interactions between a brand and its consumers, especially its customers. With more than 2.5 million apps available and an average of a dozen used regularly, mobile is a priority in the CRM strategy of retailers. We built Gowento to meet this challenge by leveraging applications that are already in smartphones, such as Apple Wallet, Google Pay, Google Chrome and Samsung Internet," explains Rabye Marouene, CEO and co-founder of Gowento. " By integrating our solution with the Splio platform and expert customer marketing teams with an international presence, we are giving ourselves the means to move up a gear in support of our joint ambitions."

Find the synergies of the two products on our Splio + Gowento infographic.


About Splio

Splio is an omnichannel marketing platform that combines marketing automation and loyalty marketing. The platform enables marketers to unify customer data, manage marketing campaigns and neo-loyalty programs, both online and offline. Splio recommends that marketers implement a relational and transactional neo-loyalty strategy to acquire, reactivate and engage customers, with the aim of boosting sales.

More than 500 brands worldwide use Splio on a daily basis, including The Kooples, Kusmi Tea, Givenchy, Caudalie, Degrenne, Intersport, Le Slip Français, Longchamp, Fauchon and Accor Hotels.

Splio has been led since 2014 by Mireille Messine, CEO. The company has 130 employees and 7 offices across Europe, China and Brazil. The company raised €10M in October 2016 from Amundi, BNP and BPI to support its international growth and in particular develop the Europe-China axis. Splio acquired the startup Gowento in November 2018. Splio is one of the top Inc 5000 high-growth companies in Europe and benefits from the Pass French Tech.


Press contact
Marketing and Communication Director Nouvelles Graines Agency
+33 6 46 46 43 16 + 33 6 60 57 76 43
sfernandes@splio.com c.rebours@splio.com