Fast-forward your CRM
Turn weak signals into strong action with Splio Predictive AI
From clues to proof, Splio leads the investigation!
Purpose of the survey
CRM managers have become unwilling investigators. Every day, they piece together the clues - clicks, number of views, abandoned baskets, service tickets - and try, by intuition, to understand what customers really want.
On a small scale, flair may suffice. But in databases of thousands, sometimes millions of contacts, this ongoing investigation requires time, vigilance and a lot of guesswork.
Splio investigated.
The reign of the
reagent has reached its limits
reagent has reached its limits
Acting after the fact is costly.
Opening rate
at half-mast:
we keep to a uniform mailing schedule that tires everyone out.
click-through rate
at half-mast:
we make up for a churn risk
with a default discount
.
Conversion rate
at half-mast:
we are launching a massive campaign "to make
volume".
Consequences:
Pressure mounts, ROI stagnates and the team spends more time putting out fires than orchestrating decisive moments. It's not a question of effort, it's a question of method.
KIABI speaks
"KIABI records a strong peak in activity at the start of the new school year. By targeting only openers from the last 6 months, our manual segmentations were leaving out customers who only bought at that time of year. Predictive AI corrects this bias by identifying all contacts with high purchasing potential, no longer just profiles reactive to our communications."
Predicting to make clues speak
Let predictive AI investigate your entire database! Predictive AI automatically links clues, weights their importance, calculates a propensity (purchase, churn, cross-sell) and sheds light on when to act to propose the action most likely to pay off.
Result: You move from doubt to decision, from reactive to strategic, from the "campaign that tries" to the action that's right. Contact, channel and timing are optimized, pressure is reduced and impact is increased with Splio Predictive AI.
Result: You move from doubt to decision, from reactive to strategic, from the "campaign that tries" to the action that's right. Contact, channel and timing are optimized, pressure is reduced and impact is increased with Splio Predictive AI.
The 5 decisive moments
where predictive analysis makes the difference
where predictive analysis makes the difference
You can see the click after the wave
Late catch-up, default discount.
Generic proposal, out of context.
Uniform pace, increasing fatigue.
Timed shipment, missed opportunities.
VS
< Exploration signal >
< Risk of churn >
Moment
Up-sell/Cross-sell
Up-sell/Cross-sell
< Frequency & pressure >
< Sensitive timing >
We catch the intention before the basket and raise at the right moment
Early detection, appropriate action, preferred channel.
The right offer at the right time.
Controlled pressure per contact and per channel.
Individual window of receptivity (hour/day).
Millesima speaks
"Data management has always been part of Millesima's DNA. As long as the data stored in the database is correctly structured, predictive AI can only increase the sales attributed to CRM. It's a virtuous circle which, through self-learning, enables us to send fewer emailings, but with more qualitative and personalized messages."
+ 7 %
from
orders
orders
− 17 %
of
messages sent
messages sent
+ 36 %
incremental revenue
/ 1000 contacts
/ 1000 contacts
Score
propensity
propensity
> 72
trigger action
Go predictive!
From evidence to performance
Let predictive AI investigate your entire database! Predictive AI automatically links clues, weights their importance, calculates a propensity (purchase, churn, cross-sell) and sheds light on when to act to propose the action most likely to pay off.
Result: You move from doubt to decision, from reactive to strategic, from the "campaign that tries" to the action that's right. Contact, channel and timing are optimized, pressure is reduced and impact is increased with Splio Predictive AI.
Result: You move from doubt to decision, from reactive to strategic, from the "campaign that tries" to the action that's right. Contact, channel and timing are optimized, pressure is reduced and impact is increased with Splio Predictive AI.
