Increase the impact of your CRM with Splio's Individuation® platform

Automate individual and large-scale CVM strategy execution

Turn your CVM into a high-performance profit center not just a generosity distributor

The Individuation® platform is designed for CVM teams in the telecoms industry, particularly those operating in the prepaid, postpaid, and mobile money markets in the MEA region.

In a market characterized by intense competition and volatile, opportunistic customers, telecom operators face growing uncertainty about the sustainability of their revenues. They must redouble their efforts to retain customers, secure their revenue streams, and maximize the ROI of their actions.

Connect the Individuation® platform to your Campaign Management System and deploy a CVM plan that is updated daily and tailored to each individual based on your business challenges.

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Individuation® AI is the smart and essential engine for your CVM strategy

Individuation® is a unique technology developed by Splio. By leveraging AI, it enables you to create individualized CVM plans, and go beyond the limites of traditional CVM. Your teams prompt the Artificial Intelligence, allowing it to make case-by-case decisions for each individual in your database.

Individuation® is the enabler for your CVM strategy. Every day, based on the prompt, the platform determines the optimal CVM plan in less than 30 minutes - aligning your business goals with your customers' real needs.

With its automation and decision-making capabilities, Individuation® helps you enhance your CVM plans. Break free from manual constraints, multiply your opportunities to engage with your customers, and expand your offer catalog to maximize revenue.

Quickly boost the performance and relevance of all your communications with Individuation® Marketing and the power of AI.

Individuation® is a valuable ally for CVM teams, allowing you to optimize productivity through automation: reduce operational complexity and free your teams from time-consuming manual tasks.

These Telecom operators put their trust in us

Three years after implementing the Individuation® platform, Ooredoo Oman has achieved impressive results:

+ 19 %

incremental revenue generated by marketing campaigns

Continuous improvement in customer satisfaction

+ 20 %

A significant increase in retention rates

Significant productivity gains for marketing teams thanks to automated and intelligent orchestration of actions

We supported Ooredoo Oman in a gradual process of Individuation® of its customer marketing, integrating our AI engines into the heart of their technological ecosystem. Their ability to quickly adopt this new approach demonstrates true leadership in marketing innovation.

Hichem ABDELACK, VP Telco at Splio

Maximize your CVM with the Individuation® platform

Individuation® Marketing, an unmatched technological breakthrough

A powerful & customized CVM core AI

Technology tailored to each operator's specific challenges, powered by a data model and algorithms designed specifically for telecommunications.

Unmatched AI-driven precision

Individually predict future customer behavior with cutting-edge predictive scoring, identifying even the most complex hidden signals and anticipating customer actions (upsell, cross-sell, churn, etc.).

Deep Learning applied to Telecom CVM

Process large volumes of data at high speed (less than 30 minutes) and update scores daily to ensure optimal decision-making.

Automated 1:1 decision making to find the Perfect Match

Stay in control of your CVM strategy

Individuation empowers marketing teams to maintain full control over their CVM strategy!

Effortlessly lead your AI

Drive your strategy and let AI optimize and adjust the optimal CVM plan daily
Prompt the AI and easily set objectives and constraints using an intuitive interface
Monitor data quality and arbitration results using our dashboards

Gain autonomy and boost efficiency

Break internal dependencies andreduceconsultingcosts
Give marketing teams the keys to manage the entire process independently, from customer insights and analysis to action arbitration, agile test & learn, and beyond

A CVM plan tailored to each client

The best possible interactions every day for every customer

Every customer is a segment

Forget segments and segmentation : our platform automatically analyzes each customer’s dynamic relationship with your brand and finds the Perfect Match daily.

Traditional CVM strategies fail to capture every possible behavior and every business opportunity.

With Individuation, you factor each customers' individual needs, your objectives, and your entire offer catalog tocreate the optimal CVM plans every day and retain your customers.

Automated & intelligent multi-offer arbitration

Maximize your chances of conversionby offering multiple promotional offers to a customer thanks to Individuation's multi-offer arbitrage capabilities.

Anti-cannibalization AI to protect your revenue

Limit your revenue lossesdue to unnecessary or excessive promotions. Individuation includes ananti-cannibalization engineand allows youto assign the right level of generosity to each customer according to their capacity.

Automated multi-channel orchestration

Our platform serves as the command center for your CMS, automatically sending activation introductions across all channels (SMS, App, USSD, WhatsApp, Call Centers, etc.) - ensuring the right offer reaches each customer through the right channel.

Go for 1-to-1 CVM at scale

Notable short-term impact

Maximizing Productivity

Why rely on manual campaigns when Individuation can optimize every customer interaction daily?

Say goodbye to manual work: AI works 24/7, enabling businesses to scale their CVM strategy effortlessly to improve efficiency and revenue!

Increase interaction relevance

Why group customers into rule-based segments when Individuation can automatically deliver the right message with the right offer, at the right time, through the right channel?

Move beyond segmentation, Individuation® hyper-personalizes every customer journey dynamically!

Boosting
performance

Upgrade to Revenue-Driven AI and align customer engagement with your business goals to maximize impact: increase ARPU, reduce churn, and optimize ROI!

Opt for revenue-driven AI and align customer engagement with your revenue objectives to maximize the impact of your strategy: increase ARPU, reduce churn and optimize ROI!