How to modernize your loyalty program with social networks?

It is time to abandon the old definitions. In the digital era, fidelity can no longer mean simply rewarding the transaction, nor can it be limited only to VIP or most loyal customers.

1. The digital has limited the boundaries between a client and a prospect. Hoy es necesario integrar en tu estrategia de fidelización tanto a clientes, como a seguidores, embajadores y VIP. Because they all follow you closely and influence your brand.
2. ¡A cada objetivo su programa de fidelización! Tu programa de fidelización no debe limitarse a ser un programa de puntos a la antigua usanza (tanto compras, tantos puntos te doy), sino que debe ir más allá para realmente sorprender a los diferentes grupos de clientes, con engagement, personalización y acciones que satisfaitagan las necesidades de tus embajadores, e incentiven el boca a boca.
3. Why don't you give loyalty points to the customers who visit your ecommerce every day? To those who follow you and tell you what they like in social networks? To the customers who click on your emails, respond to your satisfaction surveys or recommend your newsletter? The great transformation lies in valuing these interactions. We need to go further than just interaction and reward all web, CRM, social, mobile and physical interactions...
4. All these interactions are essential to connect with your users on a daily basis and to relate to them in the closest possible way. Because this is the key to building a lasting and profitable relationship with your customers. This new approach to loyalty also does not imply a higher cost for the brand, because we are using the principle of profit sharing. What is the sense of offering a cup to a VIP customer who does not doubt that he will pay the full price, or of rewarding a supporter with a cup? Debes pasar a la era del reconocimiento, de cuidar los pequeños detalles. ¡Una llamada telefónica de la tienda más cercana, ofrecer ser el embajador en un stories de Instagram de la marca o una reunión con sus equipos puede ser mucho más efectivo que un simple descuento!

These new contact points are converted into a list of loyalty points that brands can use to classify, get to know and relate better to their customers. Interactivity is the new motor of brand loyalty and responds to the need for customers to interact daily with the brands in all channels. Las marcas, gracias a esta ingente cantidad de nueva información, pueden mejorar el conocimiento del cliente, ultrapersonalizar la comunicación y modernizar la relación con el cliente.

¡No dudes en solicitar una demo para dar el salto a la NeoFidelización!