Click at Scale

The click: the strongest signal of relevance and engagement in email

Email click-through rate remains one of the best indicators of the quality of the relationship between a brand and its customers. It measures genuine interest, reflects the relevance of messages, and directly influences performance attributable to CRM.

Email Disengagement

Why clicks are dropping

Average send volumes have grown while clicks have eroded.

Higher send volumes mechanically drive down engagement. The result: fewer clicks, a weakened brand image and growth under pressure.

Over-solicitation

Customers face overflowing inboxes every day

Overexposure

Brands keep reaching the same customers again and again

Off-topic

Industrialized personalization at the expense of relevance

New CRM Paradigm

The new click trigger: fewer sends, more clicks

You no longer win by pushing more emails. You win by selecting the right audience for each campaign to maximize relevance. CRM is shifting from pressure to precision: less noise, more messages that matter and therefore more clicks.

The Predictive Lever

Predictive AI ready to go

Ready-to-use predictive use cases to quickly activate your key strategies: repurchase, reactivation and top-customer growth.

Choose from our 3 pre-packaged predictive audiences >

Single buyers

Trigger the second purchase at the right moment without over-soliciting customers.

Most likely to buy

For each campaign, identify the audience most likely to purchase.

Inactive customers

Detect at-risk customers and re-engage them as soon as purchase intent returns.

> cliquez pour une démo <

> Cliquez ICI pour une démo <

> cliquez pour une démo <

Click here for a demo of Splio AI-first Marketing Automation

> < Click for a demo <

> < Click here for a demo <

> Click for a demo <

Click here for a demo of Splio AI-first Marketing Automation

> Haz clic para pedir una demo <

> Haz clic aquí para pedir una demo <

> Haz clic para pedir una demo <

Click here for a demo of Splio AI-first Marketing Automation

> Clicca qui per richiedere una demo <

Click here for a demo of Splio AI-first Marketing Automation

The Omnichannel Accelerator

Orchestrating multiple channels to ease email pressure

Omnichannel isn't just a gimmick; it's a driver of performance.

In 2025, mobile sends grew by +24%.* WhatsApp, RCS, SMS, wallet push: these channels help spread the pressure, vary attention contexts and bring freshness back to the customer relationship.

*Splio 2025 Study

Email remains central, but it no longer has to carry everything. In 2026, performance is often built on a combination: email + mobile + automation + predictive, orchestrated with consistency.

The Customer Marketing Edge

Peak seasons are no longer "mass" moments

Not all high-traffic periods are created equal.

Don't miss opportunities by relying on manual segmentation or full-database sends.

SO 2025

Black Friday and winter sales campaigns averaged 1.8% click-through rates. These periods demand real discernment.

2026 RECOMMENDATION

Ramp up the pressure at moments that truly matter for each customer cohort and bring the rest of the calendar back under control with a logic of pressure, frequency, audience, value.

Proof

with

Click rates with and without product recommendation

November 2025 updates

Click rates with and without predictive audiences

New for Christmas 2025

3,38 %

Average click-through rate with product recommendations

2,2 %

Average click-through rate without product recommendations

0,8 %

Average click-through rate
without predictive AI

4,9 %

Average click-through rate with predictive AI

click-through rate

unique visitors

The Platform

Go AI-first & scale clicks

marketing automation , powered by

Predict to better target your customer base

Tinyclues AI anticipates purchase intent and selects the best audiences for each campaign.

Recommend to drive action

Ask My CRM, Splio's conversational AI agent, connects to your CRM data to analyze your performance and recommend actions that improve your campaigns.

Orchestrate to convert at scale

Activate messages on your customers' preferred channels (email, SMS, push, etc.) with the right pressure and the right timing to maximize engagement and clicks.