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How to increase customer value with RFM segmentation?
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CRM 2024: reinventing customer-centricity
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CDP: what ROI can you expect from a Customer Data Platform?
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What is a Customer Data Platform (CDP)?
| 07, September 2023
How to implement a data-driven strategy
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The untapped potential of your first-party data
| 12, June 2023
Big Data and Smart Data: growth drivers for marketing strategies
| 11, April 2022
First-party data will matter in a cookieless world
| 15, January 2021
Web push notifications - the high-engagement channel you should be using
| 10, September 2020
The importance of data in your marketing strategy.
Camille Macaudière | 09, February 2022
5 ideas to include GDPR compliance in your marketing strategy
Cristina Madrid | 03, April 2018