Jean-Philippe BAERT is appointed CEO of French Martech Scale-up Splio

06 March

The company capitalizes on the experience of its new CEO to initiate a new stage of its development.

Paris, March 6th, 2024 - The strategic committee of Splio, a specialist in customer marketing and editor of the eponymous SaaS marketing platform, announces today the appointment of its new CEO, Jean-Philippe BAERT. This change in leadership comes at a time when the company, today established in the Retail Mid-Market in France and Southern Europe, is embarking on a strategic shift in its developement.

Since his arrival in November 2023, Jean-Philippe BAERT has brought to the company all his experience in marketing technologies, his SaaS expertise and his know-how in international development strategy. " I'm very proud to be joining one of France's most iconic French Martech companies, and I'm determined to expand its leadership in Europe and the MEA, alongside a talented team and with an innovative value proposition for customer marketing," says Jean-Philippe BAERT, whose experience includes Cheetahmail, ExactTarget, Salesforce and Mention Solution.

Under his leadership and in line with the new expectations of its investors, the company is reorganizing around its core technologies of Marketing Automation and Customer Data Platform (CDP). Splio strengthens its value proposition for the Retail Mid-Market by now combining CDP and Marketing Automation into a single platform, an integration that has been eagerly awaited by marketers since the advent of Data-Driven Marketing. The CDP becomes a new component of Marketing Automation at Splio, and the company has made it its new standard.

The technological contribution of its recent acquisitions, notably the one of Tinyclues last year, also enables Splio to add predictive AI functionalities to its platform and enhances the potential of its suite of add-ons (loyalty, Mobile Wallets) to cover all essential and advanced customer marketing needs.

Boosted by an expert ecosystem (agencies, solution partners, connectors), Splio is the undisputed leader in CRM for the Mid-Market Retail sector in Southern Europe, with a significant 25% market share in France. Splio counts 500 companies in its client portfolio, including Longchamp, Bazarchic, APC, The Kooples, Fnac-Darty, Faguo, Cyrillus ou encore Nature et Découvertes.

Splio's clients have always emphasized the attention, expertise, and unwavering support that the company provides them with on a daily basis. This notable difference will be reinforced by an increase in service offerings and support resources to its clients, aimed at continuously maximizing investments and the use of the company's marketing suite.

Building on its international presence in North Africa, its expansion will also be supported by the growing development of its Telecom product line and its flagship product, the Customer Value Management Platform, used today by Orange, Ooredoo and MTN in the MEA region.
The plan proposed by Jean-Philippe BAERT will enable Splio to define an international growth strategy in the coming months that matches its ambitions.

These exciting prospects have convinced Splio's historical investors to significantly reinforce its capital.


About Splio

Splio is a scale-up in the marketing and digital technology market, headquartered in Paris. The company has over 250 employees and 4 offices across Europe and MEA.

As data remains at the core of customer marketing challenges, CDP has become a new component of Marketing Automation at Splio, which has made it its new standard.

Splio publishes a SaaS marketing platform that integrates CDP and Marketing Automation, as well as all essential CRM features (loyalty, Mobile Wallets), into a single platform powered by AI, with the aim of maximizing value creation in customer marketing management.

More than 500 retail, e-commerce, FMCG, and Telecom companies across Europe and the MEA use Splio on a daily basis, including Nature et Découvertes, Longchamp, Bazarchic, APC, The Kooples, Fnac-Darty, Micromania, Faguo, Cyrillus, Orange, and Samsung.

Jean-Philippe BAERT is the CEO of Splio, which has completed four acquisitions including TinyClues in March 2023, and counts among its investors Sofiouest, Ring Capital, Elaia, Omnes…


Press contacts

Sandra Fernandes
CMO - Splio
+33 6 46 46 43 16
Rémi Brossard
Kalamari Agency
+33 6 69 94 05 18