Mobile network operators face great challenges when it comes to improving their customer retention and customer loyalty.  Customers have never been more willing to switch operator and loyalty is at a very low level in comparison to other industries. This is partly because the industry still delivers poor customer service experiences and partly because customers aren't being provided with the offerings they want in the ways they want to receive them.

Many customers now perceive marketing communications to be intrusive and irrelevant  and sometimes such off-target communications can even push customers to leave. Instead, what's needed now are highly targeted marketing activities that make customers feel their operator knows them and has considered their needs and wants.

• Why new approaches are needed?
• What is Customer Value Management?
• How can Splio help?

With this guide, discover how, using AI, operators can leverage their data to gain highly specific customer insights and act accordingly, maximizing customer lifetime value and fostering stronger, richer relationships with all customers.