Ooredoo Oman is reinventing customer marketing in the Telecom sector with Splio’s individuation®

Paris, July 2nd, 2025 - Splio, a leading customer marketing specialist and publisher of the Individuation® platform, is pleased to announce that Ooredoo Oman, one of the most innovative telecom operators in the MENA region, has been leveraging its Individuation® platform for the past three years.

Since 2022, Ooredoo Oman has relied on Splio’s Individuation® platform to significantly enhance its customer marketing strategy, transitioning from traditional segmentation methods to a highly personalized AI-powered approach.

In an increasingly competitive telecom landscape, where digital usage patterns and customer expectations are evolving at pace, this strategic partnership has emerged as a key driver of performance and differentiation.

A customer marketing strategy focused on the individual

Ooredoo Oman has made the bold choice to place each customer at the heart of its marketing décisions.

Thanks to Individuation®, the operator no longer targets broad segments but engages each subscriber with the right message, at the right time, through the right channel. This adaptive capability enables Ooredoo Oman to align business objectives with individual customer preferences, while also boosting the operational efficiency of its marketing teams.

"Adopting Individuation® has marked a strategic turning point for us. We've gained in agility, relevance, and closeness to our customers — which directly translates into improved retention and revenue," says Saoud Al Riyami, CEO of Ooredoo Oman.

Tangible results driving marketing performance

Three years after implementing the Individuation® platform, Ooredoo Oman is seeing strong, measurable outcomes:

+ 19% incremental revenue generated by marketing campaigns
A significant +20% increase in customer retention rates
Continuous improvement in customer satisfaction
Notable productivity gains for marketing teams thanks to intelligent, automated orchestration of actions

" We supported Ooredoo Oman in a step-by-step Individuation® journey for their customer marketing by integrating our AI engines at the core of their tech ecosystem. Their ability to quickly embrace this new approach reflects true leadership in marketing innovation, " explains Hichem ABDELHAK, VP Telco at Splio.

Individuation®: turning data into customer value

At a time when telecom operators are expected to do more with less, Splio’s Individuation® emerges as a concrete response to the structural challenges facing the industry: increasing ARPU, reducing churn, enabling personalization at scale, and improving marketing team productivity.

While many players are just beginning their marketing transformation, the partnership with Ooredoo Oman already embodies this evolution, delivering tangible, long-lasting results through a strategy firmly focused on customer value.

Splio supports telecom operators in shifting from a one-off activation campaigns to a sustainable approach built around the individual value of each customer. The Ooredoo Oman case demonstrates that with Individuation®, it is possible to combine innovation, performance, and relationship excellence.

About Splio

Splio is a fast-growing scale-up in the marketing and digital technology sector, headquartered in Central Paris. The company has over 200 employees across four offices in Europe and the MEA region.

Splio develops an AI-powered SaaS marketing platform designed specifically for the telecommunications industry. The Individuation® platform seamlessly integrates with all major CMS platforms, helping telecom operators drive rapid additional revenue growth, enhance customer loyalty, and improve productivity.

At the core of Splio’s Individuation® platform is a unique innovation: arbitration. Every day, the platform determines the most relevant message and the most appropriate channel to engage with each customer in an ultra-personalized way.

More than 500 companies in Retail and Telecom across Europe and MEA rely on Splio daily, including Fnac-Darty, Nature & Découvertes, The Kooples, Ooredoo, Orange, and Samsung.

About Ooredoo Oman

Omani Qatari Telecommunications Company SAOG (“Ooredoo”) was founded and registered in the Sultanate of Oman in December 2004. Services were launched in March 2005, originally operating under the name Nawras. Ooredoo provides individuals and businesses with cutting edge products and services and a digital-first customer experience, to upgrade their world. Ooredoo generated revenues of OMR 251.5 million as of 31 December 2024 and is listed on the Muscat Stock Market (MSM) under the “ORDS” ticker.

Website: www.ooredoo.om

Twitter: www.twitter.com/OoredooOman

Facebook: www.facebook.com/OoredooOman

Instagram: www.instagram.com/OoredooOman

YouTube: www.youtube.com/OoredooOman

Snapchat: Ooredoo_Oman

Press contact - Sandra FERNANDES - sfernandes@splio.com