Speak the language of digital marketing!

Whether on the subway, the bus, or in front of the TV, Europeans scroll through their smartphone screens the equivalent of 180 meters a day*. And much of that time is spent viewing social media content and checking emails. This raises a question : How can you capture consumers’ attention and get users to stop and engage with your content?

The answer is clear: your content must be digital, innovative, and disruptive. Social media continues to grow unstoppably and has been part of our daily lives for over 15 years: every day, a new feature (or even a new social media platform!) emerges that allows users to connect in new ways. The most recent example is TikTok, a massive hit among young people seeking recognition. Have you tried getting your brand on this social media platform or through an ambassador?

We know it can seem overwhelming at first, so to help you through this process, we’ve outlined four categories of creative formats that will ensure your brand no longer goes unnoticed on social media or in email.

Static visuals: Go beyond the photo!

Although photos are still, in some cases, the only visual format available (for presenting your new collection, for example), a digital format alone no longer makes a difference. It’s too familiar, too common, and above all, overused.

On the contrary, there are plenty of other static formats that appeal to us because they’ve become the exception! Hieroglyphs, infographics, humorous cartoons, memes, checklists… Or by giving new meaning to the most kitschy things, as NiceThings :

Dynamic visuals: going beyond video!

The video is good. The non-advertising video (with some effects) is even better! And there’s no shortage of options: fast-forward, slow-motion, super zoom, boomerang, GIF, live stories… Today’s consumers don’t want to see your TV commercial on social media: they want to see what’s going on ,get a glimpse into your brand’s day-to-day life, learn about your product creation processes , feel part of a community, or discover your brand values in a fun way… In other words, they want to be entertained while getting to know a brand and building a lasting relationship with it.

And the best part? Many of these dynamic formats (GIFs, for example) can now even be viewed directly within emails . This year, we challenge you to include GIFs in your emails. Creative and standout emails that are sure to boost your conversion rates!

Surveys: Do you know what your customers and prospects think of you?

Don't forget your roots… go back to pen and paper.

We must never lose sight of the main goal of creating content, which is to communicate something that interests the reader. Take your time to think about what you want to say and which channel will best convey it. Every word should be carefully chosen to communicate your message as clearly as possible. You might even consider going back to pen and paper for some of your campaigns—which will eventually go digital, but will retain the essence of the format and allow you to stand out.

Now that you’re more familiar with all the digital formats available to you, it’s up to you to experiment with them to createsocial media and email messages that really stand out! As you’ve seen, many of our clients featured in this article are already doing just that.

And if you need more ideas, here are 12 new ones to help you attract customers and prospects all year round.

* A survey conducted by OnePlus among 9,000 smartphone users in Europe to better understand how they use their devices' screens, particularly when scrolling.