Día de la Madre: preparados, listos, ¡ya!

Are you ready for Mother's Day? It will take place on the next 6, 13, 26 and 27 May in Spain, USA, Italy, China, Poland and France respectively. This is a very special day, celebrated internationally, and your clients are expecting a special campaign for you, for a person who is very special to them. The Day of the Mother is coming up in Spain and is a great opportunity to boost your brand's sales at an international level and increase your brand awareness. Así pues, ¡te invitamos a leer nuestras recomendaciones para estar listo para la celebración de este año!

According to a survey conducted by the National Retail , U . S. consumers were expected to spend 23.6 trillion dollars on Mother’s Day in 2017. Among the gifts mentioned in the survey were greeting cards or flowers, jewelry (36% of shoppers), books or CDs (21%), electronics (15%), and clothing (38%). This means that most retail brands should prepare for the sales peak in May and reconsider their marketing strategy to meet customer expectations and increase their revenue.

¿Tus productos están listos para ser ofrecidos?

Well-structured planning is key to success. You’re the expert in your business—you know how the retail world works retail how much time you need to meet your customers’ needs in terms of product offerings, inventory, and delivery. Your customers don’t need to understand the process; they just need to have your products ready by May 6. That’s why it’s important to plan your marketing strategy based on your business and be prepared at least two months before the big day, to ensure that all materials and email and SMS communications are in order.

¡Ese es el plan!

Sorpreeeende a tus clients.

Si quieres usar un día señalado para promover tu marca, puedes elegir entre dos opciones. Comunicar sobre el producto porque casa perfectamente con la ocasión (por ejemplo, chocolate para el Día de la Madre) o generar "ruido" sobre el producto que obviamente no está directamente "relacionado" con el evento específico. Let's imagine that a retailer in the gardening sector creates a marketing campaign around the slogan "Flores tan frescas como tu esfuerzo" (flowers as fresh as your heart). Do you understand the new gardening blade for your mother? Probablemente no, pero no es el objetivo de esta estrategia. The real goal is to surprise and capture attention, to make people aware of the brand.

No importa lo que vendas, siempre hay posibilidades de usar un día especial para atraer la atención de tus clientes. ¡Inspírate and diviértete!

¿Comprarías un producto a las 6am?

In the era in which we live, focused on ROI and results, it is easy to forget that your customers are people and can feel overwhelmed by the avalanche of communications and SMS messages sent at 6 a.m. That is why all brands should build relationships with their customers based on trust. Es importante respetar las reglas y monitorizar los resultados de las acciones de marketing para construir campañas personalizadas que cumplan con las expectativas de los clientes. El cumplimiento del RGPD y las buenas prácticas son clave para la construcción de la felicidad y confianza de los clientes. That is why you should avoid sending SMS at the end of the week or later in the working day (including with special offers such as those for Mother's Day). 

No sobrecargues a tus clientes con demasiadas comunicaciones y sigue la regla de oro: " calidad antes que cantidad ".

Ponte en el lugar de tu cliente.

Each customer is unique and needs your efforts and dedication more than once a month. Personalized offers and high quality services should be the focus of all retailers. Por eso, envía a tus clientes ofertas basadas en sus compras o intereses previos, invita a clientes principales a participar en ventas privadas VIP y recompénsalos no sólo por comprar productos, sino también por compartir contenido en las redes sociales. Recuerda que los clientes satisfechos se pueden convertir en fieles embajadores de tu marca.

En resumen, planea el timing perfecto, inspira, respeta y seduce a tu cliente. ¡El Día de la Madre es la ocasión perfecta para construir tu C2B loyalty program and treat your client with love!