Increase the impact of your CVM with the Splio® Individuation platform

Automate individual and large-scale CVM strategy execution round ai

Turn your CVM into a high-performance profit center rather than a dispenser of generosity

The Individuation® platform is designed for CVM teams in the telecoms industry, particularly those operating in the MEA prepaid, postpaid and mobile money markets.

In a market marked by intense competition and volatile, opportunistic customers, telecom operators face growing uncertainty as to the sustainability of their revenues. They must redouble their efforts to retain customers, secure their revenue streams and maximize the ROI of their actions.

Connect the Individuation® platform to your Campaign Management System and deploy a CVM plan updated daily and tailored to each individual according to your business challenges.

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Individuation® is the intelligent driving force behind your CVM strategy

Individuation® is a unique technology that uses the power of AI to build individualized CVM plans, overcoming the limitations of today's CVM. Your teams prompt AI to make a case-by-case decision for each individual on the base.

Individuation® is the catalyst for your CVM strategy. Every day, based on the prompt, the platform determines the optimal CVM plan in less than 30 minutes, reconciling your objectives with your customers' real needs.

Thanks to itsautomation and decision-making capabilities, Individuation® enables you toenrich your CVM plans. Push back the limits imposed by manual processing, multiply your opportunities for interaction with your customers and expand your catalog of offers to maximize your revenues.

Rapidly increase the performance and relevance of all your communications thanks to Individuation® Marketing and the power of AI.

Individuation is an invaluable ally for CVM teams, enabling you tooptimize productivity through automation: reduce operational complexity and free your teams from time-consuming manual tasks.

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Maximize your CVM with the Individuation® platform

Individuation®, an unrivalled technological feat

A powerful, customized Core AI CVM

A technology adapted to each operator' s specific needs, powered by a data model and algorithms specifically designed for telecoms.

Unrivalled AI-based precision

Predict future customer behavior on an individual basis, thanks to unrivalled predictive scores capable ofidentifying the most complex invisible signals and predicting customer behavior (upsell, cross-sell, churn, etc.).

Deep Learning applied to CVM Télécom

Process large volumes of data at high speed (less than 30 minutes) and update scores daily to ensure optimal decision-making.

Automated 1:1 decision making to identify the Perfect Match

Every day, Individuation finds the Perfect Match (optimal price, validity, type of use, incentives), and decides on the best operational response for each customer.

Stay in control of your CVM strategy

Individuation gives marketing teams total control over their CVM strategy!

AI control made easy

Steer your strategy and let AI optimize it, adjusting the optimal CVM plan every day
Prompter AI and easily set objectives and constraints thanks to an intuitive interface
Monitor data quality and arbitration results using our dashboards

Gain autonomy and boost efficiency

Break down dependencies between in-house teams and reduce consulting costs
Give marketing teams the keys to autonomous management of the entire chain: customer insights, analysis, action arbitration, agile test & learn, etc.

A CVM plan for every customer

The best possible interactions every day for every customer

Every customer is a segment

There are no more segments or segmentations: the platform takes care of finding the right offer for each customer every day.

The current CVM doesn't allow you to take into account all the potential behaviors and create all the business opportunities.

With Individuation, you take into account all your customers' individual needs, your objectives and your entire catalog of offers to create the optimum CVM plan every day to build customer loyalty.

Intelligent, automated multi-offer arbitrage

Maximize your chances of conversion by proposing several promotional offers to one customer, thanks to the multi-offer arbitrage capabilities of Individuation.

Anti-cannibalization AI to protect your income

Limit your revenue losses due to unnecessary or excessive promotions. Individuation incorporates an anti-cannibalization engine and allows you toallocate the right level of generosity to each customer according to their capacity.

Automated multi-channel orchestration

Our platform is your CMS' prime contractor, automatically providing it with activation instructions across all channels (SMS, App, USSD, WhatsApp, Call Centers, etc.): the right offer and the right channel for each customer.

Opt for one-to-one at scale

Notable effects in the very short term

Maximizing productivity

Why rely on manual campaigns when Individuation can optimize every customer interaction on a daily basis?

Gone are the days of manual labor: AI works 24/7, enabling companies to develop their CVM strategy effortlessly to improve efficiency and sales!

Increase the relevance of interactions

Why group customers into rule-based segments when Individuation can automatically deliver the right message with the right offer, at the right time, via the right channel?

Go beyond the logic of segmentation, Individuation® hyper-personalizes each customer journey in a dynamic way!

Boosting performance

Individuation doesn't just send messages, it maximizes revenue per interaction!

Opt for revenue-driven AI and align customer engagement with your revenue objectives to maximize the impact of your strategy: increase ARPU, reduce churn and optimize ROI!

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Choose Splio

Exploit the full potential of your data to engage your customers in a unique and lasting relationship.

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