Increase the potential of your CVM with the Splio Individuation® platform

Automate individual and large-scale CVM strategy execution round ai

Unique targeting to support every customer at every stage of their life cycle, day after day.

The Individuation® platform is designed for CVM teams in the telecoms industry, particularly those operating in the MEA prepaid and mobile money markets.

Operators face intense competition and orchestrate daily marketing pressure to retain their customers.

Connect the Individuation® platform to your CVM platform and increase the value of each of your customers.

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Individuation® is the intelligent engine essential to campaign management tools

Individuation® is a unique technology developed by Splio that enables operators to prompt artificial intelligence to make a case-by-case decision for each individual in the database.

Every day, the platform arbitrates the choice of the most relevant offer and the most appropriate channel for each customer, taking into account your sales target, the customer lifecycle and your marketing pressure rules.

Rapidly increase the performance, productivity and relevance of all your communications with Individuation® Marketing.

These operators put their trust in us

They use our Individuation® platform in Africa and the Middle East

Maximize your CVM with the Individuation® platform

Increase customer value, boost retention and reduce churn on a daily basis

Easy to use for complex use cases

Compatible with all CVM tools on the market

Deploy strategies invisible to your competitors

A standardized data model

The data model has been specifically designed for telecoms to guarantee quality, efficiency and compliance in the management of collected data.

Customized algorithms for every operator

to estimate the investment potential and level for each customer, based on Dual SIM and LTV.

Predictive AI applied to CVM

Predicting customer behavior based on individual predictive scores makes it possible to anticipate churn, upsell, cross-sell...

Deep Learning applied to CVM

Automatically process large volumes of data in all their granularity to find the right offer for the right customer across your entire customer base.

Automated daily arbitration

based on each customer's lifetime value and the operators' marketing objectives.

Stay in control of your CVM strategy

by fine-tuning your tactics, adapt your plan according to insights and follow the results of each arbitrage.

A CVM plan for every customer

The best possible interactions every day for every customer

Every customer is a segment

There are no more segments or segmentations: the platform takes care of finding the right offer for each customer every day.

Relevant solicitations activated every day

A new arbitration is carried out every day to determine whether or not there is relevant content for each customer.

Controlled marketing pressure

Marketing pressure is controlled centrally across all channels, using global rules defined by channel and type of communication.

Automated multi-channel orchestration

Our platform connects to your campaign management tool and automatically provides activation instructions: the right offer and the right channel for each customer.

Opt for one-to-one at scale

Notable effects in the very short term

Productivity

Optimized CVM team productivity
Reduce operational complexity
A richer CVM plan thanks to time saved

Relevance

Drastically reduce the spam effect without cannibalizing each other's offers
Data-driven communication
Centralization of CVM operations and interactions

Performance

Increased CVM sales and ROI
Creation of new revenue lines with the enriched CVM plan
Optimizing individual market share through upselling

Moving from campaign management to customer value management

Choose Splio

Exploit the full potential of your data to engage your customers in a unique and lasting relationship.

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