Increase the impact of your CVM with the Splio® Individuation platform

Automate individual and large-scale CVM strategy execution round ai

Turn your CVM into a high-performance profit center - not just a generosity distributor

The Individuation® platform is designed for CVM teams in the telecoms industry, particularly those operating in the MEA prepaid, postpaid and mobile money markets.

In an intensely competitive market with volatile, deal-seeking customers, Telecom operators face growing uncertainty about their revenue sustainability. Retaining customers, securing revenue streams, and maximizing ROI is more critical than ever.

Connect the Individuation® platform to your Campaign Management System and roll out a CVM plan that updates daily - personalized for each individual based on your business goals.

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Individuation® is the intelligent engine essential to your CVM strategy

Individuation® is a unique technology developed by Splio. By leveraging AI, it enables you to create individualized CVM plans, and go beyond the limites of traditional CVM. Your teams prompt the Artificial Intelligence, allowing it to make case-by-case decisions for each individual in your database.

Individuation® is the enabler for your CVM strategy. Every day, based on the prompt, the platform determines the optimal CVM plan in less than 30 minutes - aligning your business goals with your customers' real needs.

With its automation and decision-making capabilities, Individuation® helps you enhance your CVM plans. Break free from manual constraints, multiply your opportunities to engage with your customers, and expand your offer catalog to maximize revenue.

Quickly boost the performance and relevance of all your communications with Individuation® Marketing and the power of AI.

Individuation is the ultimate ally for CVM teams, optimizing productivity through automation: reduce operational complexity and free your teams from time-consuming manual tasks.

These operators put their trust in us

Maximize your CVM with the Individuation® platform

Individuation® Marketing, an unmatched technological breakthrough

A powerful & customized CVM core AI

A technology tailored to each operator's unique challenges, powered by a data model and algorithms specifically designed for the Telecom industry.

Unmatched AI-driven precision

Individually predict future customer behavior with cutting-adge predictive scoring, identifying even the most complex hidden signals and anticipating customer actions (upsell, cross-sell, churn, etc.).

Deep Learning applied to Telecom CVM

High-velocity automated processing of massive volumes of data (less than 30 minutes) and daily score updates for optimal decision-making.

Automated 1:1 decision making to find the Perfect Match

Every day, Individuation finds the Perfect Match (optimal price, validity, usage type, incentives), and determines the best operational response for each customer.

Stay in control of your CVM strategy

Individuation empowers marketing teams to maintain full control over their CVM strategy!

Effortless lead AI

Drive your strategy while AI optimize and adjust the optimal CVM plan daily
Prompter AI and easily set goals and constraints with the intuitive interface
Monitor data quality and arbitration results using our dashboards

Gain autonomy and boost efficiency

Break internal dependencies and reduce consulting costs
Give marketing teams the keys to manage the entire process independently - from customer insights and analysis to action arbitration, agile test & learn, and beyond

A CVM plan for every customer

The best possible interactions every day for every customer

Every customer is a segment

Forget segments and segmentation - our platform automatically analyzes each customer’s dynamic relationship with your brand and finds the Perfect Match daily.

Traditional CVM strategies fail to capture every possible behavior and every business opportunity.

With Individuation, you factor each customer's unique needs, your business goals, and your entire offer catalog to build the optimal CVM plan - every single day.

Automated & intelligent multi-offer arbitration

Maximize your chances of conversion by presenting multiple offers to each customer with Individuation's advanced multi-offer arbitration capabilities.

Anti-cannibalization AI to protect your revenue

Reduce revenue losses from unnecessary or excessive promotions. Individuation integrates an anti-cannibalization engine that ensures each customer receives the right level of generosity based on their potential.

Automated multi-channel orchestration

Our platform serves as the command center for your CMS, automatically sending activation introductions across all channels (SMS, App, USSD, WhatsApp, Call Centers, etc.) - ensuring the right offer reaches each customer through the right channel.

Go for 1-to-1 CVM at scale

Splio Individuation is the ultimate performance booster for you CVM solution

Maximize productivity

Why rely on manual campaigns when Individuation can optimize every customer interaction daily?

Say goodbye to manual work: AI works 24/7, enabling businesses to scale their CVM strategy effortlessly to improve efficiency and revenue!

Increase interaction relevance

Why group customers into rule-based segments when Individuation can automatically deliver the right message with the right offer, at the right time, through the right channel?

Move beyond segmentation, Individuation® hyper-personalizes every customer journey dynamically!

Boost performance

Upgrade to Revenue-Driven AI and align customer engagement with your business goals to maximize impact: increase ARPU, reduce churn, and optimize ROI!

Opt for revenue-driven AI and align customer engagement with your revenue objectives to maximize the impact of your strategy: increase ARPU, reduce churn and optimize ROI!

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Choose Splio

Exploit the full potential of your data to engage your customers in a unique and lasting relationship.

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