2019: The time has come for WeChat Loyalty Marketing!

Sandra Fernandes
Category: Market trends
Whether you are developing your business in China or not, you may know that from a marketing perspective China is an exception as well as an exceptional market.
Where Chinese brands engage with Chinese consumers in China?
How Western brands engage with Chinese consumers in China?
Can European brands target Chinese consumers from Europe?
There is one single answer to these three questions: WeChat.
Mobile is such an opportunity for brands to scale, and mobile apps like WeChat can open great new business perspectives anywhere in the world!
Then you need to know that copy-pasting your customer marketing strategy in China will not work. It's a market driven by very demanding consumers requiring creative, omnichannel and individualized experiences with sophisticated offers, to have them choose your brand among others, to have them hook to your brand. Acquire customers on Taobao, Tmall, in-store, JD.com, Red Book, Tik Tok, and engage them with the most creative brand experience on WeChat.
Add a new communication & selling channel to your marketing strategy!
There are over 12.8 million [2017] of hyper-shopper Chinese consumers visiting Europe every year, longing to live your brand experience in-store and be engaged with you on WeChat all year long, recommending your experiences to other upcoming Chinese visitors and buying your products online at any time. Create an official account on WeChat, have the Chinese consumers scan your QR code in-store or online to follow you, entertain them on & offline to be visible and sell your products. WeChat is a new land of business opportunities for Western brands.
WeChat is the hub where to retain, engage and sell your products to your customers. How to make sure consumers see you there?
Your New Loyalty strategy must be relationship-based, and this is what a customer journey looks like when it comes to new loyalty on WeChat.
WeChat Loyalty Marketing.
Loyalty is fickle in China, it comes and goes. It's a short-lived trend and brands are in a never-ending courtship with consumers. Be creative, be digital, be interactive and be fast, that's how brands can make the difference today on WeChat. Chinese consumers are investing more and more on entertainment. They love to try new things, be surprised and get good vibes. In such a hyper digital country, the key is on Onlinetainment on WeChat. It will drive traffic on & offline, word of mouth, engagement... Onlinetainment has become a key strategy for marketers in China and WeChat the key place to display it. It is about having consumers wanting more all the time thanks to very creative experiences.
Splio has been connecting Western brands with Chinese consumers and helping Chinese brands with cross-border strategies in Europe since 2011, from both Paris and Shanghai. Splio helps marketers to engage with Chinese consumers on WeChat to drive New Loyalty and sales, in China or in Europe.
{{cta(‘d644bb0f-4b10-4b6f-9d73-b7fbb53628d8’)}}
To get regular insights on how to develop and strengthen your Loyalty strategy in China, scan the QR code to follow us on WeChat!
Contents