November 24 & 25, 2025
Tech for Retail 2025:
CRM with or without predictive intelligence in 2026?
The market is being transformed at high speed by generative AI. In the space of just a few months, ChatGPT, Claude, Gemini and Copilot have introduced new usages and are gradually establishing conversation as a digital reflex.
In this context, CRM needs to move into a new dimension, while preserving what is essential: the marketer sets the course, and everything starts with the customer, and therefore with data.
This is exactly wherepredictive AI comes in: it calculates the propensity to act, prioritizes and automates, elevating the marketer to the role of strategist-in-chief.
Without predictive intelligence in 2026, a brand loses several steps ahead and lets its competitors capture the decisive moment.
Predictive intelligence: why not talk about it?
In this context, CRM needs to move into a new dimension, while preserving what is essential: the marketer sets the course, and everything starts with the customer, and therefore with data.
This is exactly wherepredictive AI comes in: it calculates the propensity to act, prioritizes and automates, elevating the marketer to the role of strategist-in-chief.
Without predictive intelligence in 2026, a brand loses several steps ahead and lets its competitors capture the decisive moment.
Predictive intelligence: why not talk about it?
November 24 & 25, 2025 | Hall 4 | Stand E21
Start a conversation with our team
Splio's teams will be on stand E21 throughout the show to discuss your CRM issues.
💌 Are you looking to build customer loyalty by 2026? Our platform will help you achieve your business objectives by providing you with a platform covering the entire customer marketing value chain.
🤖 Looking for a way to gain personalization, efficiency and performance through AI? You're knocking on the right door with our platform tinged with predictive and generative AI.
💌 Are you looking to build customer loyalty by 2026? Our platform will help you achieve your business objectives by providing you with a platform covering the entire customer marketing value chain.
🤖 Looking for a way to gain personalization, efficiency and performance through AI? You're knocking on the right door with our platform tinged with predictive and generative AI.
November 24, 2025 | 16h | Room 4
CRM in 2026:
with or without predictive AI
Generative AI is shaking up CRM, and promises to bring it to scale. However, there is only one guarantee for generating customer retention and sales: customer data.
This is where predictive AI makes the difference: it industrializes CRM, boosts productivity, scales personalization and increases CRM revenue, all thanks to data. It lets data decide who to contact, via which channel, at what time and how often. Under these conditions, CRM anticipates rather than reacts, and regains a strategic and sustainable role in the growth of brands in an increasingly competitive market.
TUI France opted for predictive AI 8 years ago, and confirmed its impossibility of returning to a traditional CRM following a highly eloquent A/B Test, which Splio invites you to discover at its partner conference.
This is where predictive AI makes the difference: it industrializes CRM, boosts productivity, scales personalization and increases CRM revenue, all thanks to data. It lets data decide who to contact, via which channel, at what time and how often. Under these conditions, CRM anticipates rather than reacts, and regains a strategic and sustainable role in the growth of brands in an increasingly competitive market.
TUI France opted for predictive AI 8 years ago, and confirmed its impossibility of returning to a traditional CRM following a highly eloquent A/B Test, which Splio invites you to discover at its partner conference.
November 24 & 25, 2025 | Hall 4 | Stand E21
Our partners will be there too!
Because CRM is at the heart of any strategy, Splio has a strong ecosystem, integrating e-commerce solutions (such as Shopify, PrestaShop, Adobe Commerce...), cash register software (such as Cegid, Orisha, TCPOS, LundiMatin...) and e-commerce or digital marketing agencies.
Ask now to be put in touch with one of our partners to achieve your goals.
Ask now to be put in touch with one of our partners to achieve your goals.
Two more reasons to visit Splio at Tech for Retail 2025?
We've got more surprises in store, including some gourmet treats 😋
November 24, 2025 | 5 p.m. | Stand E21
A quality snack under
the sign of AI
Following our partner conference, we invite you to discuss your CRM challenges with your peers, while sampling madeleines from Proost. We tasted... and we aproposed 😉
See you at 5pm on stand E21!
See you at 5pm on stand E21!
November 24, 2025 | 19h | Mama Shelter West
A cocktail in good company
Colors, patterns and a menu that smells of France and Italy... Splio and its partner easiware are organizing an aperitif to extend the discussion over a convivial cocktail.
Let Camille know if you'd like to sign up!
Let Camille know if you'd like to sign up!
