Splio interviewed Tencent Europe: WeChat is the new Eldorado for European brands.

Last June^20th, Splio has organized an exclusive event in Milan about how to grow your business with WeChat in Italy and in China. The success of the event pointed a great interest from brands, as over 60 marketers have participated representing more than 25 companies in Luxury, Fashion, Food & Beverage, Home & Decoration Retail: Versace, Ferragamo, Sergio Rossi, Dolce & Gabbana, Furla, Coccinelle, DSquared2, Italia del Gusto, Kartell, etc.

WeChat is the new Eldorado: how can WeChat help you grow your business in Europe?

Andrea Ghizzoni, who leads Tencent IBG development in the European market, with a specific focus on WeChat platform, has accepted Splio's exclusive interview and answered four essential questions to help brands grow their business with WeChat.

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10 key takeaways for brands who plan to target Chinese travelers in Europe.

The round table drew out 10 key ideas to integrate WeChat in Europe:

1. Learn more on the Chinese consumers before communicating with them
2. Connect to the local travel industry players
3. Create a WeChat Official account
4. Engage with Chinese travelers on WeChat
5. Enable Mobile Payments on WeChat to Chinese travelers
6. Digitalize 100% of your customer journey
7. Sell on WeChat with a dedicated Mini Program
8. Develop a WeChat Loyalty Program
9. Engage KOLs
10. Think online & retailtainment

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