Splio appoints Charles Wells as Chief Marketing Officer

30 August


Splio relies on product marketing and digital to strengthen its C2B approach and its international expansion.

Paris, 30 August 2018 - Splio introduces Charles Wells, its new Chief Marketing Officer. This appointment is part of the group's desire to develop its digital and international marketing strategy. Splio's upcoming announcements will thus reflect this strengthening of product expertise.



" Charles Wells joined us to promote our C2B vision of marketing

says Mireille Messine, CEO of Splio.

" His knowledge of the product world and his international connections make him the ideal person to communicate and explain our platform to marketers around the world.


Over 30 years of expertise in tech and digital marketing

After several experiences in the digital marketing world as Product Director in Europe, the US and the Middle East, Charles Wells spent 3 years in the e-commerce sector where he gained new insights into the subtleties of e-marketing and the complexity of achieving harmonised omnichannel marketing. After this interlude, he returned to loyalty marketing by joining the Splio management team.

" Thanks to a platform that perfectly meets the market's expectations, Splio has managed to attract some very nice brands over the years. While the company has so far focused on developing a robust and marketer-friendly platform, it has now reached a stage where more marketing investment is needed. I'm delighted to join the Splio adventure by putting my experience and knowledge of product and digital marketing at the service of this great French Tech. "

explains the new CMO.


Online. Offline. Aligned.

Charles Wells is responsible for developing the group's marketing and communications strategy. He is already behind Splio's transformation in 2018 to reposition the brand in the market by redesigning the products and providing a more contemporary visual identity. The new logo, the new baseline " Online. Offlice. Aligned " and the new website position Splio as the omnichannel marketing platform that embodies the evidence of on and offline convergence based on customer knowledge.


New expertise and nomination at the Paris Retail Awards 2018 in the CRM category

The integration of new features into the platform allows Charles Wells to bring more expertise and consistency to the Splio product in order to position it as the modern day platform to guide merchants of all sectors to success.

Splio's presence at Paris Retail Week will be marked by a great product announcement. The platform is also a finalist in the Paris Retail Awards 2018 in the CRM category " from lead to customer" , reflecting Splio's new impetus in the marketing industry.

For all interview requests, please contact the press contact.



About Splio

Splio provides marketers with an omnichannel marketing platform which, by combining marketing automation and loyalty programs, enables brands to orchestrate high-performance marketing campaigns and manage their online and offline loyalty programs. Splio offers acquisition, reactivation and loyalty through customer knowledge and engagement, and recommends loyalty marketing to its customers to boost their sales.

More than 500 brands worldwide use Splio on a daily basis, including The Kooples, Kusmi Tea, Givenchy, Caudalie, Degrenne, Intersport, Nice Things Paloma S., Lindt, Air China and Cache Cache.

Splio was founded by Louis Rouxel and Raphaël Jore in 2001, and has been led since 2014 by Mireille Messine, CEO. The company has 130 employees and 7 offices across Europe, China and Brazil. The company raised €10M in October 2016 from Amundi, BNP and BPI to support its international growth and in particular to develop the Europe - China axis. Splio is one of the top Inc 5000 high-growth companies in Europe and benefits from the Pass French Tech.


Press contacts :


Marketing and Communications Director


+33 6 46 46 43 16


Clémence REBOURS

Nouvelles Graines


+33 6 60 57 76 43