Restaurateurs, arm yourselves with mobile wallets to keep in touch with your customers.

In the land of gastronomy and coffee on the terrace, restaurant professionals are facing the crisis head on. If during the first containment you were caught short, for this second wave of the epidemic many of you have chosen to remain open for authorised takeaway and delivery activities. On the eve of the recontainment and out of 2,000 restaurant owners throughout France questioned by the UMIH, 33% had planned to set up takeaway sales and 19.5% were considering it.

Unlike the first wave, you have had time to think about a omnichannel strategy to broaden the range of ways of accessing your production. Since the French can no longer come to you, you have chosen to go to them! Between takeaway, home delivery and Click'n'Collect, digital is clearly your ally in maintaining the link with your customers.

Here are our tips for continuing your digitalization efforts and generating turnover while respecting health regulations:

Use case acquisition

Develop your acquisition channels through digital.

Consumers can no longer stroll through the streets and stop by your restaurant by chance? No problem, they're going to stroll all the more on social networks. And if there is one channel that you must invest in, it is this one! It's easy for you to appear in consumers' news feeds nowadays: all social networks now offer an advertising service.

What tactics should you use? Set up an acquisition campaign on Instagram or Facebook with an enticing visual offering consumers a discount on their next meal. By clicking on your Social Ad or post, the consumer fills in a data form to automatically save the coupon in their Mobile Wallet. As for you, you add their details to your database and are almost certain to see them place at least one order. As Apertivus does not have its own website, it has chosen to share its form directly in the bio of its Instagram profile to easily and quickly add new contacts to its database.

Use case drive-to-web

Generate traffic on your e-commerce site or on your other digital sales channels.

By dematerialising a coupon or loyalty card in the Mobile Wallet of your prospects and customers, you open up a new communication channel between them and your brand: push wallet notifications.

Like email marketing, these notifications can be personalised, scheduled and sent to one or more of your targets through segmentation. The main advantage of these notifications is that they are displayed on your contacts' lock screen and cannot end up in their spam. Even if your restaurants are temporarily closed, your delivery and takeaway services remain open. Like Bagelstein, let your contacts know with a push wallet notification.

Use case order tracking

Implement transactional wallet push notifications.

In addition to promoting marketing actions, wallet push notifications can also be set up to be sent when your customers perform certain actions or simply for order tracking:

• The order confirmation: indicate that you have received your customer's order and that your teams are on the case.
• Delivery tracking: " your order has been handed over to our carrier " or " we are currently experiencing high demand, your order will arrive as soon as possible".
• Click'n'Collect: " your order is ready to be picked up at the entrance of your restaurant " by indicating the address of the restaurant using geolocation.

Use case loyalty

Launch your 100% digital loyalty programme.

Why set up a loyalty programme when you are a restaurant owner? Because the heart of the restaurant business lies in a direct and recurrent link with its customers. And even if it is not currently possible to establish such a link physically, this is the role of the dematerialised loyalty programme.

Just like in retail, your loyal customers are the best ambassadors for your restaurant. They talk about you to their friends and family and on social networks, they generally spend more, but above all, they contribute to your image by adhering to your values.

Developing a loyalty programme loyalty programme has many advantages, and even more so at a time when physical stores are closed. In addition to building customer loyalty over the long term, dematerialising your loyalty programme in your customers' Mobile Wallet allows you to : Increase your turnover as your loyal customers usually have a higher average basket; Offer you a new communication channel with push wallet notifications; Identify those you may not have seen for some time to reactivate them; Getting to know them better andrecognising them; Personalise your offers and rewards through customer insight. This is the choice made by Big Fernand and its 100% French burgers which was keen to offer ultra-personalised communication to its loyal customers, right on their smartphone.

The time has come for the restaurant sector to go digital! And what better channel than Mobile Wallet Marketing. Nested natively in the heart of consumers' mobile phones, it helps to meet all the marketing objectives of a restaurant owner in search of digitalization, despite the crisis.