Ooredoo Algeria has chosen Splio's Individuation® to transform its customer marketing

A successful collaboration to optimize customer value and accelerate digital transformation

 

Paris, March 4th, 2025 - Splio, the customer marketing specialist and publisher of the Individuation® platform, is set to celebrate five years of collaboration with Ooredoo Algérie, one of the leading operators in the Algerian market, with over 14.5 million subscribers in 2024.

The telecommunications market in Algeria is experiencing rapid growth, driven by investments, an increasing number of subscribers, and initiatives aimed at improving the quality and diversity of services offered. This momentum aligns with an innovation strategy that Ooredoo Algeria has embodied for 20 years, focusing on digital transformation and the digitization of its services.

Innovation at the Heart of Ooredoo Algeria’s Marketing Strategy

Ooredoo Algeria has made innovation a key pillar of its development, particularly in enhancing the customer experience.

In a highly competitive sector with increasingly demanding customers, telecom operators face the challenge of retaining their customers while increasing satisfaction. Ooredoo Algeria has chosen to tackle this challenge by adopting a customer-centric marketing strategy rather than a product-focused approach. This innovative strategy is powered by Splio’s Individuation® platform, driven by artificial intelligence.

" Thanks to an in-depth understanding of our customers, we personalize the customer relationship at an individual level, resulting in increased satisfaction and loyalty," says Isabelle HAJRI, CMO of Ooredoo Algeria.

Individuation®: a Revolution in Customer Marketing

The Individuation® platform is based on a unique innovation: individual-level arbitration. It determines the action plan based on the marketing team’s instructions, enabling them to decide on the most relevant message and the most suitable channel for each customer. This approach allows Ooredoo Algeria to enhance customer value by aligning individual preferences with the company’s objectives.

" The challenge was to transform Ooredoo Algaria's customer marketing strategy by guiding them step by step towards the adoption of Individuation®. The operator is now able to anticipate and personalize each customer's nedds to maximize their loyalty," explains Hichem ABDELHAK, VP Telco at Splio.

Outstanding Results and a Sucessful Collaboration

Since adopting the Individuation® platform in 2020, Ooredoo Algeria has achieved remarkable results:

• Customer marketing-generated revenue has doubled.
• Customer satisfaction and loyalty have significantly increased.
• Marketing team productivity has been optimized.

By partnering with Splio, Ooredoo Algeria demonstrates its commitment to investing in innovation and delivering an optimal customer experience. These five years of collaboration reflect a shared vision for the future of marketing in the telecommunications industry.

" By leveraging Individuation®, Ooredoo Algeria fully harnesses its potential to anticipate customer expectations and create tangible added value. This partnership aligns with our mission: to support our clients in their digital transformation while driving rapid and sustainable growth " concludes Jean-Philippe BAERT, CEO of Splio.

 

 

 

About Ooredoo Algeria

Ooredoo Algeria is a key player in Telecommunications and socio-economic development. Founded in August 2004, Ooredoo Algeria has rapidly established itself as a leading force in the telecommunications industry, particularly among young Algerians, thanks to its bold vision and robust national network.

A pioneer in innovation, Ooredoo was the first to launch 3G in 2013 and 4G in 2016, now covering 99% of the Algerian population.

Beyond its operational performance, Ooredoo stands out for its commitment to its employees and Algerian society. Recognized for its innovative HR policies, the company provides an attractive environment for top talent and actively supports social initiatives, such as empowering female entrepreneurs through Machrou3i and fostering journalistic excellence with the Media Star competition.

With an extensive sales network of over 250 points of sale across the country, ambitious projects like the rollout of 5G, and strong sustainability initiatives, Ooredoo continues to play a central role in Algeria’s digital and social transformation.

Under the leadership of Mr. Roni Tohme, CEO since 2023, Ooredoo is positioning itself as a major player in North Africa and beyond, combining innovation, excellence, and social responsibility.

 

About Splio

Splio is a fast-growing scale-up in the marketing and digital technology sector, headquartered in Central Paris. The company has over 200 employees across four offices in Europe and the MEA region.

Splio develops an AI-powered SaaS marketing platform designed specifically for the telecommunications industry. The Individuation® platform seamlessly integrates with all major CMS platforms, helping telecom operators drive rapid additional revenue growth, enhance customer loyalty, and improve productivity.

At the core of Splio’s Individuation® platform is a unique innovation: arbitration. Every day, the platform determines the most relevant message and the most appropriate channel to engage with each customer in an ultra-personalized way.

More than 500 companies in Retail and Telecom across Europe and MEA rely on Splio daily, including Fnac-Darty, Nature & Découvertes, The Kooples, Ooredoo, Orange, and Samsung.

 

Press contact - Sandra FERNANDES - sfernandes@splio.com