IA for CRM

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Generative AI : the CRM Manager's best ally

| 16, October 2025

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AI and CDP: The Winning Duo for Precision Targeting

| 04, September 2025

What is predictive CDP?

Predictive CDP: the future of marketing personalization

| 29, September 2023

Splio 2023 barometer of AI in CRM

CRM and AI: When is AI in CRM coming?

| 26, September 2023

Marketing automation

Marketing automation: more than a trend, an essential strategy for success

| 28, June 2023

AI, the booster of an intelligent CRM strategy

| 24, April 2023

AI and Automation

How can AI make marketing automation smarter?

| 06, March 2023

Unlocking Untapped Revenue in Your CRM

| 21, March 2022

Multi-offer campaigns and targeting are not mutually exclusive

| 18, February 2022

The Marketer's Guide to CRM Audience Building: What We've Been Doing Wrong All Along, and Why Plug & Play Deep Learning is the Solution

| 30, November 2021

Personalization is not the Silver Bullet for CRM

| 18, March 2021

Summer Sales: combine "full base" campaigns with precision targeting to boost your revenue

| 01, June 2017

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