Splio acquires rising tech nugget Gowento

Splio acquires rising tech star Gowento and integrates Mobile Wallets its marketing platform.

Six months after launching its WeChat channel and one month after introducing its new loyalty programs, Splio is now integrating Mobile Wallets into its platform, placing mobile at the heart of brands’ CRM and loyalty strategies.

• The Mobile Wallets market Mobile Wallets booming: Google Pay is set to launch in France soon, Apple Pay is preparing to make new announcements, Samsung Pay launched last spring, and WeChat Pay is thriving in China;
• More than just a payment method like Apple Pay or Google Pay, Mobile Wallets apps Mobile Wallets natively integrated into smartphones, thereby opening up new avenues for interaction and communication between customers and brands;
• With Mobile Wallets, marketers are finally entering the mobile-first era of Millennials, the post-app era, and the era of Mobile Moments;
• The benefits for marketers? To modernise customer relations by finally placing the mobile phone at the heart of the neo-fidelisation strategy, to engage the customer at all times and in all places, and to open up new development perspectives that aim to consider all consumers as loyal customers, thanks to the mobile phone and digital technology.

Paris, November 8, 2018 – Splio is proud to announce today the acquisition of the French tech startup Gowento, a mobile customer engagement solution. Splio has chosen this high-growth gem to become a major player in mobile CRM and to thoroughly modernize customer relations. Strongly inspired by its knowledge of the Chinese market and WeChat, Splio is continuing its product development strategy focused on neo-loyalty by adding Mobile Wallets its platform.

“For its first acquisition, Splio has made a strong move with Gowento, sending a clear message to the European market. While China and the U.S. are already ahead of the curve when it comes to Mobile Wallets, Splio is now setting itself apart in Europe by integrating Gowento’s technology into its platform. “Today, a brand can finally place mobile at the heart of its customer retention strategy and modernize customer relations without intermediaries and without the need to download an app,” says Mireille Messine, CEO of Splio. “Gowento is also a wonderful human journey that begins today! We are thrilled to welcome our talented, visionary new colleagues, with whom we share values and a desire to drive the market forward.”

Splio combines marketing automation loyalty marketing, enabling the management of marketing campaigns and new customer retention programs both online and offline. With the acquisition of Gowento, Splio places mobile wallets at the heart of CRM and customer retention strategies, enabling users to digitize loyalty cards, send wallet push notifications, and trigger geolocated, personalized displays near retail locations.

Founded in 2015 by Rabye Marouene, Sébastien Alexandre, and Loris Guignard in Paris, Gowento is a startup that has successfully developed its product around the still-untapped potential of Mobile Wallets and pre-installed apps, which go far beyond mobile payment functionality. In less than three years, Gowento has attracted no fewer than 50 brands, including Fnac, DESSANGE, Darjeeling, and Nicolas, and the solution has been deployed in more than 60 countries.

" Mobile is the main interface for interactions between a brand and its consumers, especially its customers. With more than 2.5 million apps available and an average of a dozen used regularly, mobile is a priority in the CRM strategy of retailers. We built Gowento to meet this challenge by leveraging applications that are already in smartphones, such as Apple Wallet, Google Pay, Google Chrome and Samsung Internet," explains Rabye Marouene, CEO and co-founder of Gowento. " By integrating our solution with the Splio platform and expert customer marketing teams with an international presence, we are giving ourselves the means to move up a gear in support of our joint ambitions."

Find the synergies of the two products on our Splio + Gowento infographic.

 

About Splio

Splio is an omnichannel marketing platform that combines marketing automation loyalty marketing. The platform enables marketers to unify customer data and manage marketing campaigns and customer retention programs, both online and offline. Splio recommends that marketers implement a relational and transactional customer retention strategy to acquire, reactivate, and engage customers, with the goal of boosting revenue.

More than 500 brands worldwide use Splio on a daily basis, including The Kooples, Kusmi Tea, Givenchy, Caudalie, Degrenne, Intersport, Le Slip Français, Longchamp, Fauchon and Accor Hotels.

Splio has been led since 2014 by Mireille Messine, CEO. The company has 130 employees and 7 offices across Europe, China and Brazil. The company raised €10M in October 2016 from Amundi, BNP and BPI to support its international growth and in particular develop the Europe-China axis. Splio acquired the startup Gowento in November 2018. Splio is one of the top Inc 5000 high-growth companies in Europe and benefits from the Pass French Tech.

 

Press contact
Sandra FERNANDES	Clémence Rebours
Marketing and Communication Director	New Seeds Agency
+33 6 46 46 43 16	+ 33 6 60 57 76 43
sfernandes@splio.com	c.rebours@splio.com