Why CRM is how marketers win

27 mai

David Bessis, Founder of Tinyclues and Thomas Husson, VP, and Principal Analyst at Forrester share insights on how to build a customer marketing strategy that delivers.

  • Discover macro trends and what is the shifting role of marketing towards the customer
  • What is the customer-centricity gap?
  • Listen to a few real-world examples from the hotel & fragrance industry.