Create your
program program
loyalty programme in 2
weeks
2 weeks to design a loyalty programme that suits you
Find out how to create a loyalty programme tailored to your brand to increase customer loyalty, sales and marketing spend.
Why build a loyalty programme? What type of programme should be set up? How to adapt the reward to each type of customer? Which behaviours should be rewarded? How to check that the loyalty programme is financially profitable? How to evaluate the effectiveness of the programme?
These are all questions that need to be asked before a loyalty programme is brought to life. This guide will guide you in a thorough and effective way towards the following three objectives:
- Understand the value of a loyalty programme.
- Know the different formats and structures that are available to you.
- Design the programme taking into account financial aspects, branding and launch activities.
Now it's your turn!