Splio interviewed Tencent Europe: WeChat is the new Eldorado for European brands.
![](https://splio.com/wp-content/uploads/2022/03/tencent_interview_blog_article.png)
Yaqi Zhao
Catégorie : Tendances marché
Last June 20th, Splio has organized an exclusive event in Milan about how to grow your business with WeChat in Italy and in China. The success of the event pointed a great interest from brands, as over 60 marketers have participated representing more than 25 companies in Luxury, Fashion, Food & Beverage, Home & Decoration Retail: Versace, Ferragamo, Sergio Rossi, Dolce & Gabbana, Furla, Coccinelle, DSquared2, Italia del Gusto, Kartell, etc.
Andrea Ghizzoni, who leads Tencent IBG development in the European market, with a specific focus on WeChat platform, has accepted Splio’s exclusive interview and answered four essential questions to help brands grow their business with WeChat.
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The round table drew out 10 key ideas to integrate WeChat in Europe:
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