Splio’s Summer Readings

17 juillet
Have you planned any special readings for the Summer Break? Splio came up with a small list of articles and guides that you could enjoy between two novels. 

 

Let yourself be captivated by Alexandre Weill’s interview, Retail Director of Weill: “Weill is a modern brand… The brand communicates with its clients on social networks, especially Facebook and Instagram, where the brand respectively has 116,000 and 25,000 followers, via its newsletter, e-commerce website and points of sale. Weill continually adjusted its communications to its clients’ new usage patterns.

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Let yourself be surprised by Laëtitia Faure and Isabelle Musnik’s 1,001 ideas from INfluencia: “Brands now offer multi-space sites hosting activities that are not necessarily connected to their core business – cafés, relaxation rooms and collaborations with other brands, as well as health and beauty services. Everything is designed to meet the many needs of customers in a single place – and encourage them to linger as long as possible in the store.

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Let us innovate your way to manage customer loyalty by giving you the means “to shift from the reward to the recognition mode, and from client relations to customer relationships.

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Let yourself be guided by Alan Rhode on how to be GDPR compliant: “data protection has become crucial and a factor for growth. Brands must shift from B2C to C2B marketing, to a very customer-centric dynamic where data and loyalty play a key role.

 

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